Gift Marketing: How to Not Be Creepy

Gift-giving may be the next big thing in the marketing world. Different from coupons and promotions, gifts are given to potential customers or influencers to get their attention. They can serve a number of purposes, ranging from a thank-you to …

11 Ecommerce Website Tips for Startups

Starting an online business isn’t easy, especially given the extensive competition out there. It feels as if you can’t spit without hitting another business that’s offering the same products and services as you.

Though competition is a challenge, the majority …

4 Ways for Franchise Owners to Leverage Social Media

For most business owners, especially new entrepreneurs, social media is a mouth-wateringly powerful tool. It can instantly connect your brand with millions of people all over the world, give you key insights into your target market, and best of all—it’s …

4 Tricks to Immediately Increase Ecommerce Conversions

As a whole, the ecommerce industry is anything but stagnant. It’s a dynamic space that’s constantly evolving, thanks to an influx of new technologies and customer desires. For individual brands and websites, it’s necessary to stay on top of these …

7 Indexing Tips for a Better Website

INDEX

When looking to rank well, content is among the most important criteria for a site. Websites that update their content regularly are much more likely to be crawled more often by the search engine spiders.

You can post fresh content …

5 Obstacles to Successful Data Management in Your Marketing Campaign

Marketing campaigns run on information. The goal is to create messaging that reaches and influences a target audience, but if you don’t know who your audience is, how they’re consuming media, or what could influence them, you can’t do your …

4 Tips for Increasing Trust on Product Pages

So much effort is put into driving customers to product pages that it would be a shame to lose them after they arrive. A high bounce rate on a product page clearly indicates that something is wrong with your web …

Smart Money: Financial Considerations For Online Advertising

Imagine you’re planning a vacation. You’re trying to set a budget for the trip, and hotel costs are high. Wouldn’t it be nice not to have to pay for a room? Could having an RV save you some money?

Unfortunately, …

Delivering Your Company’s Marketing Message on Social Media

Delivering Your Company's Marketing Message on Social Media

Social media is an essential part of any effective marketing campaign. According to Pew Research, 62 percent of American adults use Facebook, 26 percent use Pinterest, 24 percent use Instagram, 22 percent use LinkedIn and 20 percent use Twitter.

With …

Greg Shepard

What If Your eCommerce Platform Integrated With Your Affiliate Channel?

When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that …