5 Obstacles to Successful Data Management in Your Marketing Campaign

Marketing campaigns run on information. The goal is to create messaging that reaches and influences a target audience, but if you don’t know who your audience is, how they’re consuming media, or what could influence them, you can’t do your …

4 Tips for Increasing Trust on Product Pages

So much effort is put into driving customers to product pages that it would be a shame to lose them after they arrive. A high bounce rate on a product page clearly indicates that something is wrong with your web …

Smart Money: Financial Considerations For Online Advertising

Imagine you’re planning a vacation. You’re trying to set a budget for the trip, and hotel costs are high. Wouldn’t it be nice not to have to pay for a room? Could having an RV save you some money?

Unfortunately, …

Delivering Your Company’s Marketing Message on Social Media

Delivering Your Company's Marketing Message on Social Media

Social media is an essential part of any effective marketing campaign. According to Pew Research, 62 percent of American adults use Facebook, 26 percent use Pinterest, 24 percent use Instagram, 22 percent use LinkedIn and 20 percent use Twitter.

With …

Greg Shepard

What If Your eCommerce Platform Integrated With Your Affiliate Channel?

When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that …

Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience.

With that being said, …

Greg Shepard

Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each …

5 Ways To Use SEO To Concentrate On a Niche Audience

5 Ways To Use SEO To Concentrate On a Niche Audience

There’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s …

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world.

So as to not be outdone by a competitor, Android-producing companies …

Strategies and Techniques for Marketing an Online Course Offering

Strategies and Techniques for Marketing an Online Course Offering

Businesses should always be looking for ways to develop additional revenue streams, especially when they’re natural to the core value offerings already being presented. And while there are many different options for creating alternative revenue streams, one option that’s conducive …