7 Tracking Mistakes That Can Wreck Your SEO Campaign

Execution is only half the battle for search engine optimization (SEO) success; you also have to measure and analyze your campaign effectively. Unfortunately, some search marketers get so caught up in their ongoing execution that they botch the tracking portion, …

Why Your Custom Layout is Hurting Your Site’s SEO

If you look around the web, there’s a serious emphasis on unique and innovative site design. Every company wants to have a website that sets their brand apart and makes visitors say “wow.”

The problem is that with innovative layout …

3 Big SEO Mistakes Small Businesses Make

SEO is an intimidating topic for small business owners that don’t have experience building websites and managing content. However, it’s also an important factor in digital marketing success.

Are you making preventable mistakes without even knowing it?

3 SEO Mistakes

Using Social Media to Market Your Luxury Products

Promotion is usually the same no matter the product, but when it comes to luxury items, there’s a little more to it. This is especially true for social media marketing, which can be a difficult beast to tame.

Although there …

3 Ways the Pros Use Instagram Marketing

When you think of social media marketing, you probably think of Facebook, Twitter, and maybe LinkedIn or GooglePlus. These have long been the standard networks for marketers at the top of the competition. They’ve proven valuable tools for making real …

Scaled To Outcomes: When Is It Time To Change SEO Spending?

SEO is a constantly shifting landscape; a few years ago it was all about keywords density but video formatting was hardly on anyone’s radar. Now your visuals need to be on point and everything optimized for mobile, but keywords are …

Is It Better to Outsource Your Content or Hire an In-House Writer?

Content marketing is demanding. You’ll need to produce high-quality, original work on a regular basis, for your main site, for your blog, and even for external publishers. As an entrepreneur or marketing director, you likely don’t have the time to …

4 Wise Ways Winners Monetize their Blogs

Monetising your blog allows you to make money from it and thus make it even better than it was before. Needless to say, understanding the best routes to do this will make the process a lot easier and your income …

7 Elements That Make a Great Small Business Ecommerce Solution

Ecommerce software makes it easy to get your business up and running. But which software do you choose for your small business? Your choice will depend on many different things, but it’s vital that you get the right software for …

4 High-Tech Tools to Protect Your Home Office

Pound out some emails and spreadsheets while working in your pajamas or from your lounge chair poolside while working on your tan. Indeed, it’s no secret working from home comes with a lot of freedom and flexibility. But it also …