Four Essentials in Establishing an Effective Money-Making Blog

Many people are turning to ecommerce to make their fortune. The process of starting a blog or building an online shop seems simple from the outside. In reality, the process of setting up any of these ecommerce platforms is incredibly …

How Storytelling in Marketing Generates Happy Endings

Think back to when you were a kid. Did you love having your parents read you bedtime stories? Do you have fond memories of crowding around grandma while she read a few tales from her collection? There’s an important lesson …

Greg Shepard

Businesses Are Losing $4 Trillion Due to Abandoned Shopping Carts – But Here’s What You Can Do

Can you imagine what grocery store parking lots would look like with $4 trillion worth of food abandoned in shopping carts? It’d be messier than an Interstate highway on The Walking Dead. But that’s exactly the scenario in the digital …

Personal Or Professional? Choosing A Twitter Format

Setting up a Twitter account for your business seems like it should be a fairly straightforward process, but when you get to that first box asking for your name, what do you enter? Although the account is for professional purposes, …

3 Ways to Market Luxury Products via Mass Appeal

Marketing luxury products and services online brings with it it’s own set of challenges. While part of luxury’s value proposition is the exclusivity it offers, that exclusivity doesn’t always align well with the inclusive nature of the modern online ecosystem.…

What You Need to Know About Search & Beacons for Your Marketing Plan

As the leader of a small business, you want to take advantage of the opportunities that technology gives you, but it is overwhelming to stay on top of new trends. Your best bet is to start small and take actions …

The 3 Best Social Networks for Startups

Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day?

Give

Here’s Why You Need to be Sending Email Newsletters (and a Few Tips)

Website: Check. Landing page: Check. Social media: Check. PPC ads: Check. Email newsletter: Wait, what?

If you’re like thousands of other marketers, you’re fully invested in social media and conversion funnels. However, you probably haven’t thought twice about email marketing, …

4 IT Department Mistakes That Can Hurt Your Business

4 IT Department Mistakes That Can Hurt Your Business

Today’s company relies increasingly on technology for success. Between 2010 and 2013, the percentage of small business owners who felt keeping up with new technology was very important to the success of their company rose from 65 percent to 70 …

4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes.

The …