The 3 Best Social Networks for Startups

Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day?

Give

Here’s Why You Need to be Sending Email Newsletters (and a Few Tips)

Website: Check. Landing page: Check. Social media: Check. PPC ads: Check. Email newsletter: Wait, what?

If you’re like thousands of other marketers, you’re fully invested in social media and conversion funnels. However, you probably haven’t thought twice about email marketing, …

4 IT Department Mistakes That Can Hurt Your Business

4 IT Department Mistakes That Can Hurt Your Business

Today’s company relies increasingly on technology for success. Between 2010 and 2013, the percentage of small business owners who felt keeping up with new technology was very important to the success of their company rose from 65 percent to 70 …

4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes.

The …

Mind the Gap: 7 Essential LinkedIn Do’s and Don’ts

This article is from MissyWard.com where I regularly post about online marketing, business strategies, and internet marketing events.

LinkedIn has nearly half a billion users, with two new members joining every second, according to Jeff Weiner, CEO of LinkedIn.

Because …

Gift Marketing: How to Not Be Creepy

Gift-giving may be the next big thing in the marketing world. Different from coupons and promotions, gifts are given to potential customers or influencers to get their attention. They can serve a number of purposes, ranging from a thank-you to …

11 Ecommerce Website Tips for Startups

Starting an online business isn’t easy, especially given the extensive competition out there. It feels as if you can’t spit without hitting another business that’s offering the same products and services as you.

Though competition is a challenge, the majority …

4 Ways for Franchise Owners to Leverage Social Media

For most business owners, especially new entrepreneurs, social media is a mouth-wateringly powerful tool. It can instantly connect your brand with millions of people all over the world, give you key insights into your target market, and best of all—it’s …

4 Tricks to Immediately Increase Ecommerce Conversions

As a whole, the ecommerce industry is anything but stagnant. It’s a dynamic space that’s constantly evolving, thanks to an influx of new technologies and customer desires. For individual brands and websites, it’s necessary to stay on top of these …

7 Indexing Tips for a Better Website

INDEX

When looking to rank well, content is among the most important criteria for a site. Websites that update their content regularly are much more likely to be crawled more often by the search engine spiders.

You can post fresh content …