The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started.

Essentially, remarketing involves targeting the visitors of a website by showing them ads when they are on another website. Remarketing programs will insert cookies to the computers of visitors to a website and follow them to other websites. This plan uses retargeting and an easy javascript code. By using remarketing, a business can turn website visitors who browse into website visitors who purchase items. That is why webmasters use remarketing.

Google Adwords has retargeting software through their display network, and it is very popular. Their software also integrates with Google Analytics. Webmasters can use Google Analytics remarketing for these campaigns, although there is a limit of 2,000 remarketing audiences per account.

It is vital that a webmaster develop a smart remarketing strategy to make this work. Here are five remarketing techniques that will boost any Adwords campaign.The first major remarketing technique to use for a Google Adwords campaign is to create the best remarketing codes that will end up on visitors’ computers. The codes are created in the shared library tab in Adwords before they placed on the pages. Additionally, the codes can be created through Google Analytics and then placed on the pages.

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The next remarketing technique involves how often visitors will see the ads. In Adwords, this is called frequency capping. A webmaster can set how many times per day, week or month that someone views the ads. One thing to keep in mind is that if you show the ads too frequently, customers will be turned off. Inside the frequency settings, a webmaster decides what websites they want to send their ads to.

A smart way to optimize Adwords remarketing campaigns is through frequent testing of the actual ads. It is appropriate to test out different messages for the ads, to see which ones perform better and provide great results. This also includes robust testing of the visuals in the ad, such as the logo.

A lesser known Adwords techniques involves precise targeting, which can give a business a tremendous advantage. Adwords allows a website to target their ads by the interests of visitors, geography, and gender. By using targeting, companies can run an optimized campaign without a large spend.

Finally, the most advanced Adwords targeting technique involves something outside of the Adwords software, which is the actual website of the business. A webmaster should evaluate the landing page that visitors will reach. It makes sense to test out different landing pages, and to make smart changes on the landing pages that will grab people’s attention when they visit.

About Sarah Smith

Sarah is a blogger, marketer and creative in general at Inspired Web and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books.

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