Danica Patrick Grabs the Headlines But Affiliates Make the Sales

Like usual the combination Danica Patrick and bikini clad models got Go Daddy’s commercials a lot of attention during the Super Bowl; even the ad that was banned. Now Go Daddy is hoping to leverage their same customer base that made its provocative videos into viral hits to help drive sales; announcing this week that they are launching a new internal affiliate program.

“Our customers are our greatest marketers,” said Go Daddy CEO and Founder Bob Parsons. “They use our products, know the quality of Go Daddy’s customer service and can speak to the experience firsthand.”

The new affiliate program will run in tandem with their long standing (since 2005) affiliate program with Commission Junction. The CJ program, which has a five bar out of five bar rating on the network, will continue to cater to professional affiliate marketers. According to Yong Lee, Vice President Business Development & Reseller Group for Go Daddy, “Go Daddy has a great relationship with Commission Junction and currently has no plans to change this.”

The new in-house affiliate program will cater specifically to Go Daddy customers, a bit like a referral system focusing on ease of use. “Go Daddy is looking to serve people who already use Go Daddy services and want to make a commission for recommending our products and services,” said Yong. “We setup our new Affiliate Program to be easy-to-use and approachable allowing customers to suggest Go Daddy products and services to site visitors, friends and family with almost no effort.”

The program is free to join and offers a 20 percent commission a 45-day cookie. Considering it is the largest ICANN-accredited registrar in the world, if the program can leverage its user base like Amazon did with its associate the upside for Go Daddy could be huge.

The ubiquity of Go Daddy’s services, which have become an easy one-stop shop for new web users, should make this program spread fairly quickly, especially among affiliate newcomers.  For users who have had a good experience with Go Daddy, it should be no-brainer – the endorsement of Web site services on your Web site? Naturally.

For Go Daddy, it’s the latest advertising push. After its annual titillating Super Bowl ad, Go Daddy has also recently announced a social media driven ad campaign. The affiliate program should continue to spread a bigger footprint for the raucous domain register online.

About Mike Koehler

Mike Koehler is the New Media Director for Schnake Turnbo Frank | PR, the largest and oldest public relations firm in Oklahoma. Mike consults with clients about the best use of tools on the Internet, Web strategy and social media policy. Mike blogs regularly at www.smirknewmedia.com and is working on his first book to be published in 2010. Mike lives in Oklahoma City with his wife and three kids.

You can find Mike on Twitter: @mkokc.

One Response to Danica Patrick Grabs the Headlines But Affiliates Make the Sales

  1. […] a videos were controversial in taste, they were a strike and increasing sales mostly due to efforts of GoDaddy’s affiliates. The fact that a Super Bowl presumably banned some of a videos for being too racy, onlyArticle […]