Look Up at Conferences

This article appeared in issue 27 of FeedFront Magazine, which was published in August 2014. http://issuu.com/affiliatesummit/docs/feedfront-27

This isn’t a new age article about improving your attitude and feeling good. Although there are studies that show smiling and having better posture do make you more positive. No, this is quite literally a recommendation for you to look up instead of down while you’re at Affiliate Summit East 2014, and everywhere else in life.


It was difficult at Affiliate Summit West 2014 in Las Vegas last January to dodge all of the people with yellow name badges who were walking around while staring at their phones. It’s as annoying as dodging tourists on New York sidewalks, or the bike path in Santa Monica. There are rules of sidewalk dynamics that apply wherever large numbers of people move about.

What was so important that they were missing the best networking opportunities of the week? Personally, I had scheduled more meetings than for any conference (and I’ve been to every ASW), but some of my best meetings happened because I looked up and spent a few minutes talking to someone in an open area of Paris Las Vegas, or an aisle of the exhibit hall or Meet Market.

Look up, as in looking directly into people’s eyes. I’m as guilty as the next affiliate marketer of staring at those bright yellow name badges… only to be embarrassed that it’s someone I’ve known for years who is looking at me laughing because of where my eyes went.

Make eye contact. Have a personal connection with everyone you pass, whether you know them or not. Maybe you’ll get a chance to look at their badge for a second after. Maybe you’ll see them later and you’ll have a connection because of that earlier eye contact.

There was a company on my target list and I almost missed talking to them because I made eye contact and only saw their name badges after we passed in the exhibit hall. I was a full five feet past them when I realized and made the bold move to stop them from behind. We now have a successful business relationship. It works.

If you catch yourself looking at your phone, ask yourself if it’s more important than meeting someone else who may change your life. Yes, my life has changed for the better because of meeting random people at Affiliate Summit.

Can that e-mail wait? Do you have to check Facebook right now? I didn’t take out my laptop the 4 days I was at ASW and don’t think I’ll take it to ASE. I go to talk to people… and to look them in the eyes as we pass in the halls.

Have you heard of FOMO? That’s Fear of Missing Out. You can miss out on the unimportant things on your phone or you can miss out on the people around you. The choice is yours.

Look up and I bet Affiliate Summit East 2014 will look up to you.

David Lewis is CEO and Co-founder of Prycing. He’s been around affiliate marketing for a long time.


About David Lewis

David Lewis is CEO and Co-founder of Prycing. He’s been around affiliate marketing for a long time.

Twitter: thedavidlewis

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