Marketing Education and Social Collisions

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be bold and let go. Action taken- RSS feed assimilated. Twitter reciprocation. Steli is now marketing his message to me, and I let him in.

Then another post called:

Our Education System Is Broken!

All around the world there where no systems of public education till the beginning of the 19th century. They all came into being to meet the needs of industrialism. And what did they try to teach beyond reading and writing?

1. Repeating is more important then thinking
2. You have to obey and not to question a higher authority
3. To be present is more important then what you do with your presence
4. There is a learning hierarchy – some things are more important then other things
5 Learning has a start and a ending
6. Knowledge is more important than imagination
7. You have to avoid mistakes in life
8. There is only one right way for everything
9. What you believe is irrelevant only what you know counts

Cut Throat Business

I can identify with nine problems above. I often wish I had completed my degree and think about it, but I was bored. I decided to define what I wanted to learn. It wasn’t easy. My school report card is laughable too and reads like someone had randomly picked courses. Religious Studies 350, Philosophy 320, Marketing 200, Speech 101. Speech 101. Hierarchy in learning. I didn’t need Speech 101 and grades were immaterial to me. Dean’s list one term, academic probation the next.

I remember a group project in college where we had to work together and then our team was drilled. Our objective was to present our mastery of knowledge on the subject, and we were to be ranked by overall and individual performance. I had it down cold. I knew every question presented yet held back, because I wanted a team win, often trying to help others along so we had more balance.

After the class the professor called me aside and said “You are bright Wayne, but you will never make it anywhere in business. You are getting a B on this, not because you didn’t know the material. I know you do, but you won’t get anywhere in business if you aren’t willing to power ahead and crush the competition.”. He even took off points for having scuffed shoes.

The same for English 101. I received a C- on my first paper and told to stop reading so much science fiction. He said I had no future in writing. Looking back I realize he was a journalist, an editor. I will admit my writing mechanics are not that great. I often do not clearly communicate ideas I have. However, my various careers have been defined by writing. I am pretty sure he never saw the Internet coming. I did and that is why I left college, and made plenty of mistakes self-learning.

Thinking NextGen

If you want to think NextGen, if you don’t want to be defined but wish to define, if you want to adapt your business then you need to let go and unlearn. That is the next iteration of Revenews. That is the next iteration for affiliate marketing for marketing in general. I challenge bloggers in the sphere to look at the nine above and write their own interpretations of what we might better model.

Here are mine:

1. Think ahead and try not to repeat.
2. Ask questions about why you do what you do.
3. Your presence is more important than just showing up.
4. You should define what it is important for you to learn.
5. Learning is a process that does not stop.
6. Imagination leads us to find new knowledge.
7. Mistakes teach us more than successes, and we will make them, just try not to repeat them.
8. There are many ways to do everything or solve a problem.
9. What you believe in is more important than what you know.

Social Collisions

I wonder how an educator happened upon my twitter stream and followed? If you think about it from a marketing perspective I did something or knew someone that influenced him to click the button “Follow”. He invited me in and I was marketing to him. It was not an advertisement, he signed on for something more.

Was it thoughts on immersive education or maybe how I use science fiction for metaverse character modeling, Second Life memorials, or does our digital self die when our physical self is gone? I don’t know what got his attention, but I intend to find out. I will learn from him, he will learn from me. Social networks must be loose enough to let in new participants. In addition we must understand that reading the same blogs on marketing, advertising or SEO will lead to group think and a lack of new ideas. Same for educators. They might think about reading marketing blogs on NextGen marketing, because that is what good educators do. They market ideas, and influence students to believe in them and pick up and form knowledge along the way.

Robert Scoble twittered recently and I starred it…

“no problem if we don’t know each other. We have lots of time to find out more about each other.”

Yes. This is micro persuasion in action, this is a micro transaction- we just don’t know how to measure it yet.

ADDENDUM- Found Out More

“Last night at the blogger dinner we held for Hugh Macleod a guy, Steli Efti, came up to me and said it was his first day in the United States and said he appreciated being allowed to come to our dinner. I asked him what he was doing and learned that he had come to Silicon Valley to learn about the valley, and to try to build his dream: a new kind of online school, calls it a SuperCool School. He bought a one-way ticket to San Francisco, sold all his stuff and is just trying to learn and meet people and make something happen here.

“I did something or knew someone that influenced him to click the button “Follow”. He invited me in and I was marketing to him. It was not an advertisement, he signed on for something more.”

We are not just marketing or socializing, we are forming “Bridges”.

About Wayne Porter

Wayne Porter is one of the original founders of, and served as the CEO and founder of XBlock Systems a specialized research firm on greynets and malware research before being acquired by unified communications security leader, Factime Security Labs. His work includes serving as a panlist at the Federal Trade Commission to shape legislation on software and the creation of two patent-pending technologies for corporate networks. Wayne is a frequent speaker at e-commerce & business events including CJU, ASW and RSA and frequently cited in the press. He has been designated a Microsoft Security MVP three times and is recognized on Google’s Responsible Security Disclosure page- in addition to receiving the first Summit Legend Award. Wayne currently works as a Security Consultant on Social Media and operates a consultancy on digital worlds. His hobbies include reading science fiction, playing chess, fishing, writing, collecting shiny digital gadgets, playing racquetball and studying memetic engineering. He maintains a personal weblog at detailing his explorations in security, web 2.0, and virtual worlds.
You can follow Wayne on Twitter: @wporter.

5 Responses to Marketing Education and Social Collisions

  1. Jeri says:

    Here's my take on that list, Wayne.

    1. If you don’t think, you’re doomed to repeat, or to forget.

    2. Always respect authority, but obey within the confines of your conscience.

    3. Showing up is half the battle, and how you conduct yourself is equally important

    4. Show wisdom in applying what you’ve learned. Let your principles dictate the hierarchy.

    5. If you stop learning, you cease to grow and to truly live.

    6. Knowledge spurs imagination. Without imagination, all progress would halt.

    7. Mistakes are unavoidable. Learn from them and keep moving forward.

    8. Accomplishments can be achieved in a multitude of ways. Keep your mind open, and your standards high.

    9. Knowledge and belief are closely intertwined, and should be delicately balanced in order to avoid bias and instability.

  2. redrocks says:

    My comment is that it is obvious that whomever wrote the post wasn't paying attention in English class. In points number 1 and 3 in "Our Education System is Broken" the word then is used when the correct word is "than". Number one should read…"Repeating in more important THAN thinking".

    I see this all the time with words like there and their, then and than, your and you're etc. I am not an English professor, but I just think it makes the point a little thin, when you can't use the proper words to make your point!

  3. Seriously, redrock? You read that entire post and you felt so incredibly compelled to leave a comment about the author's grammar? Really? You must be such an awesome person that you have to troll blogs looking for such extraordinary mis-uses of the English language and let them know about poor usage of pronouns and adverbs. You rock. Keep it up.

    BTW, your site url doesn't work.


  4. Wayne Porter says:

    That is the danger in cutting and pasting…if a mistake is in the system it replicates until no one challenges it.

    Just like presence. With a dead URL you have none…which leads me to question…Who are you and why would you care?


  5. So you say it should read "Repeating in more important THAN thinking", but I don't think that's right either. 😉