Zoomii, Virtual Book Browsing and Chariots

I am participating in the Association of Virtual Worlds, a new collaboration between 3D social and business explorers. The new organization has surpassed 2,000 members in only three months. As part of my research into 3D worlds I found a new site, Zoomii that offers a taste of what 3D browsing and Web Services can do when mixed together. The site is detailed on the Amazon Web Services blog and uses S3 and EC2. I think it is quite impressive. From the developer:

” I’m pretty sure I wouldn’t even have tried to build Zoomii without Amazon EC2 and Amazon S3; it would have looked too expensive, too daunting. And, of course, Zoomii couldn’t exist without access to a dataset like that. It looks like Amazon is growing a good business with its web services, but it’s providing far more value than it captures–you changed the equation for a lot startups and other projects.”

As Cyndy Aleo-Carreira of Profy points out- rather than blog about how cool Zoomii is why not just buy them instead? Zoomii is an excellent example of revenue sharing and the type of innovation that underscores the changes going on in affiliate marketing as people know it. The changes are going to come faster and faster.

Sam Harrelson points out with an apt historical metaphor around the Ides of March (and on my birthday- thank you Professor Harrelson) about how the Assyrians failed to build better chariots and how this mistake cost them their post as a super power in the ancient near east. In Sam’s words:

“Or you could head over to the Oriental Institute at Univ of Chicago and ponder how, much like the consultants, false confidence in their own superiority (instead of developing better chariots) cost the Assyrian empire it’s position as a super power in the ancient near east. Both would accomplish the same thing.”

For those wondering what Sam and my babble about Snowcrash, science fiction as business metaphor, and virtual worlds have been about, let me put it very simply: Virtual worlds, web services and creative marketing are just some of the building blocks that go with building a better chariot.

One of the best places to learn about chariot building for the future is in the hallowed halls of history. Why? Because history tends to repeat itself. We are entering an era of quantum computing and artificial intelligence. We don’t have much history to go on, but we can use our fluid intelligence to solve these problems and cross-pollinate ideas from other disciplines e.g. Drexler’s, Engines of Creation (free).

Have you checked up on your chariots lately?

Are you prepared for the changes that are coming?

Is your mining operation set-up to strike gold or pyrite?

About Wayne Porter

Wayne Porter is one of the original founders of ReveNews.com, and served as the CEO and founder of XBlock Systems a specialized research firm on greynets and malware research before being acquired by unified communications security leader, Factime Security Labs. His work includes serving as a panlist at the Federal Trade Commission to shape legislation on software and the creation of two patent-pending technologies for corporate networks. Wayne is a frequent speaker at e-commerce & business events including CJU, ASW and RSA and frequently cited in the press. He has been designated a Microsoft Security MVP three times and is recognized on Google’s Responsible Security Disclosure page- in addition to receiving the first Summit Legend Award. Wayne currently works as a Security Consultant on Social Media and operates a consultancy on digital worlds. His hobbies include reading science fiction, playing chess, fishing, writing, collecting shiny digital gadgets, playing racquetball and studying memetic engineering. He maintains a personal weblog at WaynePorter.com detailing his explorations in security, web 2.0, and virtual worlds.
You can follow Wayne on Twitter: @wporter.

3 Responses to Zoomii, Virtual Book Browsing and Chariots

  1. jason adkins says:

    Wayne I appreciate your insights and I looked at the book from Drexler but it seems way over my head. How in the world does nanotechnology and affiliate marketing come together?

  2. Wayne Porter says:



    I will get to that with a concrete example soon.


  3. Wayne Porter says:


    I am quoting from a post a year ago….then I will elaborate.. http://www.wayneporter.com/2007/04/16/erik-drexlers-engines-of-creation-from-nano-to-metaphor/

    “For example, bulk extractors (think “flint chipping”- moving a few hundred thousand atoms at a time- like American Indians did with their arrow tips) and nanotechnologists (people doing the tagging, social bookmarking, etc- protein engineering and atom sculpting) could be useful metaphors for current search engine analysis, not to mention the sudden utility of the concept of “microchunking” and XML site maps. For example, why not get atom shapers to masticate data for you so it is easier to swallow? Question is (as I pose to Nick of Metaversed in a twitter exchange- is this dynamic make-up of SERP “COMPOSITION” driven by AI or something different? Good question.

    (Important Note: I don’t care what “HTML pages” are returned- I don’t see the world as web pages- I see them as media types.)”

    OK- what makes the insight useful is that, to the day, I wrote that post a year ago. Drexler was making comparisons flint chipper and bulk extractors…we can extrapolate this idea (using fluid intelligence) to visualize or predict how data might be handled or “chewed up”.

    Thus if Drexler felt this was useful (and he is a lot smarter than I will ever be) I could see Google and other SE’s adopting this metaphor. It makes more sense for machines to handle the bulk extraction and for people to masticate or “chew” this data- refine and hone it.

    That is when I also realized that it was not what pages that turned up that mattered as much as what media-types turned up- it is not all HTML and not pages.

    You cannot run , gun and game personalized search (and be sustainable), but you can marshall your resources into channels that influence search, or channels considered important.

    For example, using Twitter has some basic SEO lift, plus it hits the social aspect head on and it is a micro format. Imagine if you had (and perhaps you did) adopted a solid social media plan (I use that term loosely) a year ago?

    You would be way ahead of the game…success is part execution and part knowing what to execute and when.

    Hope that helps clarify things. The book has other interesting metaphors and concepts. Just read and apply or cross-pollinate the ideas.