Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either…

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also…

Affiliate Summit 2008 East Boston was absolutely fantastic, with many affiliates attending the conference. Summit represents a great business opportunity to create new business relationships, as well as a chance for friends to catch up.

Below are some of our favorite…

I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing…

Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours.  Yes, the show really does start two days…

We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about affiliate’s wants, needs, and experiences in the affiliate marketing space.  We received over 500…

Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.

I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not…

Sometimes it takes a small dedicated group to successfully take the initiative when large corporations have failed to do so. The Affiliates of New York are proof of what small groups can accomplish. In the face of what has come…

The class action filed against ValueClick subsidiaries CJ.com and BeFree has taken a new turn with ValueClick proposing a $1,000,000 settlement fund to be distributed to members of the class action suit.

The lawsuit was originally filed against CJ after…

Merchants are often desperate for any excuse to run a promotion or distribute a coupon. “Groundhog Day is coming? Let’s put out a coupon for that: the more shadow the higher the discount!” With such a mindset typical in most…