Posts by Brad Shorr

About Brad Shorr

Brad Shorr is Director of Content & Social Media Straight North. Brad writes frequently on industry-leading blogs about content marketing, SEO strategy and social media topics.

Turn Visitors Into Leads: 5 Tips to Optimize Small Business Websites

If you’ve been using your business site as a billboard, one of the best ways to increase sales is to upgrade to a lead-generation site. I’ve seen it succeed time and time again, and it’s really one of the best marketing investments a small business can make. The Difference between a Billboard Site and a […]

Feeling the Burn: Recovering from Social Media Burnout

Social Media Burn Out

If you’re tired of reading 500 tweets a day and have carpal tunnel from scrolling through your Facebook stream, you may have social media burnout. Other symptoms include a nagging feeling that all this “engagement” is pointless, more interest in self-promotion and less in selfless-promotion, and a complete lack of strategic direction. Why Social Media […]

The Five Biggest Mistakes of Onsite SEO

Contributors to SEO

For any SEO program, the first order of business is to make sure your website is communicating clearly with Google. In order to properly index and rank your onsite content, Google must be able to find it, understand it, and determine its importance relative to other content on your site. If your site isn’t optimized […]