Posts by Brian Clark

About Brian Clark

Brian Clark of GMDStudios (http://www.gmdstudios.com/)

Website: http://

Ze Frank’s Micro-Duckies

I’m hopelessly addicted to Ze Frank’s “The Show” — the cleverest example of daily video blogging around from a guy who’s also a social media genius. Those of you following that link above will be assaulted by one of the …

Comments Off on Scaffolding Bold Moves

Scaffolding Bold Moves

So a few more pundits are starting to weigh in on the Ford Bold Moves campaign that I’m collaborating on, and those opinions have a lot of different view points of what it could or should be. While I don’t …

What if Marketing Were Valued as Transformation?

Back in March, I sat on a really fascinating panel at SXSW Interactive about the seventh anniversary of the Cluetrain Manifesto. How did the concepts of “markets as conversations” and “hyperlinks subverting hierarchies” impact the last seven years? Who’s …

Sustainability During Revolution

I’ve been having alot of conversations recently (on the conference circuit and online) about sustainability, especially with a community who’s revolution is just starting to happen: the community of independent filmmakers who’ve been sitting behind the last stranglehold of distribution …

The Phantom Blog Menance

You know a trend is really starting to worry people when the ad industry press starts publishing articles with headlines like “What Blogs Cost American Business” seeking to make the point that blogs “are proving to be competition for traditional …

Impression from OMMA: I’m Not an IAB Flack!

Being up at the OMMA East Conference in Manhattan last week was a strange mix of experiences. On some level, it could have been a conference beamed in (from the exact same ballroom) from 2001, dominated by discussions and venders …

Innovation and Online Advertising

I’m sitting on a panel tomorrow as part of the Media track at the OMMA Conference … a panel with a really long title that’s about the breakdown of “mega-media” in the online space. Many of the buzzwords du jour …

Bluecasting, Bluespamming and Seeking Permission

When Filter-UK started hyping the idea of “Bluecasting” (the “broadcasting” of messages to people’s Bluetooth enabled devices, like cellphones and PDAs), a number of people that I know became concerned — concered that we were witnessing something else: the birth …

A Touch of Grey

When I was writing recently about people gaming your system, I was thinking a lot about how Internet marketers of many stripes rely upon “open systems” to fuel their efforts, such as the way affiliate marketing turns the collective …

Why People Are Gaming Your System

While at an unusual sort of gathering a few weeks ago, I finally got to rub shoulders a bit with Jane McGonigal, my new favorite performance and gaming theorist at the University of California – Berkeley. She’s also the …