Posts by Britt Raybould

About Britt Raybould

Britt Raybould has a passion for telling stories and she specializes in helping companies figure out how to tell their own stories. Through her firm, Write Bold, she shows companies how storytelling can define them, both to their customers and within their industry. When she remembers to, Britt blogs on her personal sites at bold-words.com and brittraybould.com. You can find Britt on Twitter @britter.

Twitter: britter
Comments Off on SOBCon 2012 Preview: Emily Harris, Journalism Accelerator

SOBCon 2012 Preview: Emily Harris, Journalism Accelerator

Emily Harris

I think the core skills that have made journalists successful in the past will still be required five years from now. Those include curiosity, a premium value on facts, a willingness to actively dig until you have key information, a willingness to understand nuance, the presence to ask all sorts of questions and the ability to tell a compelling, true story. I think a number of other skills are now and will continue to be important, including the ability to think and tell stories in multiple media, and, particularly for the increasing number of independent journalists running their own websites, an understanding of and interest in the financial end of the news business.

Comments Off on SOBCon 2012 Preview: Rick Turoczy, Silicon Florist & Portland Incubator

SOBCon 2012 Preview: Rick Turoczy, Silicon Florist & Portland Incubator

Rick Turoczy

I love Portland. And I love the community here. But we’re not exactly good at self-promotion. I tend to call it our “aggressive humility.” So after a decade of working in the startup scene, I finally hit upon the idea to use my skills to help promote those who were not promoting themselves. That’s how Silicon Florist was born nearly five years ago. And it’s just been a series of happy accidents and random serendipity since then..

Previewing SES New York: Michael Mothner, Wpromote CEO, Talks Social Commerce

Mike Mothner

SES New York kicks off today, and another panelist, Michael Mothner, Founder and CEO of Wpromote, was kind enough to give us an inside look at his panel The Psychology of Social Commerce (Do Not Be Afraid!). Mothner’s panel is part of the five-track program offered at this year’s SES New York. If someone is […]

Previewing SES New York: Jason Wells, ContactPoint CEO, Talks Mobile

This week marks the beginning of SES New York. Over the three days of panels, SES will also offer panels five tracks. To get a sense of what you can expect from SES New York, the event organizers put us in touch with panelist Jason Wells, CEO of ContactPoint. Jason will participate on the panel Driving Mobile Traffic: SEO and PPC.

Comments Off on SXSW Preview Day 5: Facebook, Personal Data, and Your Wallet

SXSW Preview Day 5: Facebook, Personal Data, and Your Wallet

Doc Searls

We’re more likely to buy something when it’s been recommended by someone we know. So with the incredible growth of Facebook, why hasn’t social-based commerce taken over the world? In the session Social Commerce: Not Yet Taking Off Like Farmville, you’ll gain a better understanding of what’s working and what’s not when it comes to social commerce.

SXSW Preview Day 4: Harnessing Crowds and Measuring ROI

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]

Comments Off on SXSW Preview Day 3: Your Data and Your Brain

SXSW Preview Day 3: Your Data and Your Brain

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]

Comments Off on SXSW Preview Day 2: A Case for Industry Evolution

SXSW Preview Day 2: A Case for Industry Evolution

The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).

SXSW Preview Day 1: Hit the Ground Running

SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.

The Perfect Fit: Fashion and Affiliate Marketing

We’re now so used to clicking that “buy” button that we only vaguely recall the days when people raised eyebrows if you said you bought something online. Few things raised eyebrows higher than buying fashion—clothes, shoes, or accessories—items that in many instances were difficult to assess through a pictures unless you’d already seen and tried […]