Posts by Eli Martin

Eli Martin

About Eli Martin

Eli Martin is the Director of Sales at the digital marketing firm, which specializes in pay per click and pay per call advertising. eZanga’s Traffic Advisors® platform offers protection from click fraud to publishers and advertisers before fraudulent traffic can affect valuable marketing budgets. Follow Eli at @eZangaEli or download his latest PPC Checklist to optimize your lead generation campaigns.

Eli Martin

5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic […]