Posts by Emily Wilkinson

About Emily Wilkinson

Emily Wilkinson is a Montreal writer and editor who recently joined ReveNews.com. Her experience comes largely from her work at print publications like La Scena Musicale, where she alternated between positions as content manager, copy editor and journalist. She believes in the importance of strong writing, be it in journalism or in other media, like blogging or even social networking. Her prerogative: though language will and ought to evolve, a good writer need never sacrifice the communicative power of text that is written with thought and care, whatever the venue. Find Emily on Twitter @EditorWilkinson

Comments Off on Cashing Out: Week of May 6th – 12th 2012 in Online Marketing News

Cashing Out: Week of May 6th – 12th 2012 in Online Marketing News

Visa, MasterCard want a slot in the digital wallet One wonders if they planned it together. This week MasterCard and Visa both announced new digital wallet services, precursors to their planned mobile payments services, according to TechCrunch. At a conference in New Orleans May 7, MasterCard unveiled its new PayPass Wallet Services, a product the company […]

Cashing Out: Week of April 29th – May 5th 2012 in Online Marketing News

Facebook confirms IPO valuation around $90 million, share price between $28 and $35 Facebook released a statement May 3 confirming its IPO price at between $28 and $35 dollars a share, thus setting its valuation somewhere between $85 billion and $95 billion. The statement reads: “Facebook, Inc. is offering 180,000,000 shares of its Class A common […]

Comments Off on Cashing Out: Week of April 22nd – 28th 2012 in Online Marketing News

Cashing Out: Week of April 22nd – 28th 2012 in Online Marketing News

Facebook buys 650 of Microsoft’s AOL patents 650 of the 925 patents Microsoft bought from AOL two weeks ago have already been sold, Econsultancy reported April 23. Microsoft, which bought the patents and patent applications for a reported. $1.1 billion, has now sold a good portion of them to Facebook, to the tune of $550 million. […]

Cashing Out: Week of April 15th – 21st 2012 in Online Marketing News

Facebook analytics to measure all actions Mashable reported April 19 that, in the next few weeks, Facebook will be allowing advertisers to measure consumers’ engagement with their ads on the platform through all sorts of actions, not just ‘likes.’ The new feature of their analytics tool, dubbed ‘Action Measurement,’ “will appear as a column and […]

Comments Off on Cashing Out: Week of April 8th – 14th 2012 in Online Marketing News

Cashing Out: Week of April 8th – 14th 2012 in Online Marketing News

Microsoft buys 800 AOL patents for $1.1B Microsoft won’t be left behind in the arms race that is the tech industry’s patent rush. April 9, the company announced the acquisition of 800 patents from AOL at the price of $1. 056 billion in cash. This leaves AOL flush with cash but holding onto just 300 […]

Cashing Out: Week of April 1st – 7th 2012 in Online Marketing News

President Obama signs JOBS Act into law The final green light has been given on the JOBS Act. After some amendments by the senate to help safeguard against investment fraud, the bill – which allows startups to seek out non-accredited investors online for crowdfunding – was swiftly approved by congress last week. And, as expected, the new […]

Cashing Out: The Week of March 25th – 31st 2012 in Online Marketing News

Report: Facebook at work on a search engine A March 29 article from Bloomberg Businessweek (BW) is reports that Facebook search is about to get a lot better. Citing “two people familiar with the project,” who could not be named due to the company’s pre-IPO quiet period, “about two dozen Facebook engineers, led by a […]

Cashing Out: The Week of March 18th – 24th 2012 in Online Marketing News

Senate approves amended JOBS act, CROWDFUND act It look as though the startup game might be in for a big change, as the senate this week approved two new pieces of legislation concerning crowdfunding. March 22, in a vote of 73 to 26, the senate passed the Jumpstart Our Business Startups (JOBS) Act, a bill […]

Cashing Out: Week of March 11th – 17th 2012 in Online Marketing News

PayPal Here is here Excuse the pun, but it seems that Square has not entirely cornered the small business audience for mobile payments. With the March 15 launch of PayPal Here, small and medium enterprises (SMEs) now have an alternate method of receiving payment by credit cards on their mobile devices, and it’s through a […]

Comments Off on Cashing Out: Week of March 4th – 10th 2012 in Online Marketing News

Cashing Out: Week of March 4th – 10th 2012 in Online Marketing News

Google rebrands Android Market as Play Google announced this week that, as of March 6, that it would be grouping all of its digital media services, including the Android Market, under the new banner of Google Play. Rather than continuing to separate its various content offerings in category-specific stores – such as the Android App […]