Posts by Eric Brantner

About Eric Brantner

You can follow Eric on Twitter at @Eric_Brantner.

Is Your AdWords Copy Powerful?

PPC plays a significant role in almost every affiliate campaign. While you might think running a great AdWords campaign starts and ends with choosing the right keywords, you’re wrong. Keywords are only half of the battle. The other half is …

Steps to Writing Effective Affiliate Marketing Reviews

Product reviews are one of the most used tools in the affiliate marketing toolbox. These reviews are designed to engage the reader and to motivate them to buy the product based on what they’ve read. Sounds simple enough, doesn’t it?…

Creating an Actual Social Media Marketing Strategy

Let’s get right to the point. Posting occasionally on your Twitter account or writing blogs for the sake doing so doesn’t constitute a social media marketing strategy. And that’s why I believe so many people turn sour on the idea …

How to Launch a Successful Viral Marketing Campaign

To get your target audience to take the action you desire, you need to play to their emotions. Whether you play to their greed by giving them an incentive to spread your message or their sense of humor, the point is your viral marketing campaign should elicit some sort of emotional response. You can even take the opposite approach by creating a viral campaign that gets people pissed off and makes them share it out of anger with their friends. Whatever you do, make them feel!

When Link Building Goes Wrong

Link building. To some, these two words represent a confusing, time-consuming, never-ending process yet to produce any tangible results. And understandably so; after all, link building can be all of these things–especially if you’re making some common mistakes.  Take a …

Looking Beyond Digg for Social Media Marketing

Anytime a conversation turns to content promotion via social media marketing, Digg.com is sure to be mentioned within the first few seconds. This is hardly surprising since Digg is the most popular of the social media bookmarking sites. Used properly, …

Managing Your Social Networking Efficiently in 2009

With the economy making things harder every day, companies are looking for new, creative, and affordable ways to reach their customers. The state of the economy ensures that social media will continue to grow rapidly throughout 2009.

Of course, with …

7 Common Link Baiting Mistakes

Link baiting is a technique used to generate inbound links to your website. When done properly, this style of content will get you more links, better keyword relevance, improved online visibility, greater authority, and more trust from the search engines. …

Keyword Density: The SEO Myth that Never Dies

As a freelance copywriter, the majority of the work I do is SEO content writing. In doing so, I deal with a lot of clients who have specific demands for their copy. One request that keeps popping up is to …

How to Increase Your Blog Subscribers

You break your back running your blog, but as months roll by, your number of RSS subscribers can still be counted on two hands. It’s a depressing situation, and it can make you question the whole point of blogging. Don’t …