Posts by Heather Paulson

About Heather Paulson

Heather Paulson is the President of which provides Affiliate Management, Paid Search Management, Search Engine Optimization, Social Media Management and affiliate video production and affiliate recruiting services.

Heather was appointed to the Affiliate Summit advisory board in 2006. In 2007 Ms. Paulson was appointed to the advisory board for Affiliate Classroom. In 2007 Ms. Paulson was elected as's education manager. in 2008 Ms Paulson was nominated as a FAB member of the Performance Marketing Association and is an honorary recipient of the ACC Certified Affiliate Managers Course. in 2008 Heather Paulson was invited to become a member of The Internet Oldtimers Foundation. She has passed the Google professionals certification twice. Heather also blogs at Paulson Management Group Blog. You can follow Heather on Twitter: @Heatherpaulsons.

Affiliates Click Phishing in Twitter

The convergence of affiliate marketing and social media is upon us! Social media is no longer just an exploratory channel, and the affiliates who are normally the first ones to the niche marketing exploration party are using social media to drive traffic and clicks for programs they market in droves. Affiliates are driving clicks to […]

Boulder Colorado Tech Startups Spotlight

OK–as a recent Boulder transplant, now here 3 months by way of Seattle, Washington, it has come to my attention that there are not just a couple of start ups scattered around, here and there, willy-nilly– there are in fact start ups a plenty here in Boulder, Colorado! When I worked at Microsoft, we were […]

I Spy on You! With

It is almost frightening how many amazing tools are coming out now that allow online marketers to do an amazing job monitoring their competitors and affiliates. Founded by Leon Krishnayana, offers competitive paid search intelligence on your competitors and affiliates for all three major search engines, Google, Yahoo! and MSN. Why I like this […]

Overstock Files Lawsuit w Supreme Court to Fight New York Tax Law

  Breaking news as first reported by Linda Buquet at, Internet retail giant Overstock who most recently dismissed their estimated 3,400 New York affiliates from their affiliate program which I had written about in a previous post Terminates All NY Affiliates has recently filed suit with the Supreme Court to fight the New […]

Interview with Members of the New York State Tax Department

As a follow up to my previous posts, Terminates All NY Affiliates and New York Collecting Sales Tax from Affiliates? I had an opportunity to be privy to information from a collective interview hosted by Cecily Lancit President of an affiliate network. Ms. Lancit had a phone interview today with representatives of the […] Terminates All NY Affiliates

In my Revenew’s post on April 18th, 2008 – Read here I spoke of a serious post concerning the possibility of an affiliate sales tax collection for affiliates based out of New York that went up (April 17th 2008) on the website. Due to the downtrodden economy Gov. Eliot Spitzer of New York revived […]

Google Previous Query coming to Natural Search, are we Teaching the Machine?

On Jul. 23, 2007 Barry Schwartz a blogger at Search Engine Land posted an incredible article as reference to personalized ad words ads being served based on previous search query’s, he cited a few references with screen shots – including a great example of personalized Google ads posted on the blog at Ben Murphy […]

New York Collecting Sales Tax from Affiliates?

A serious post concerning the possibility of affiliates sales tax collection for affiliates based out of New York recently went up (April 17th 2008) on the website. Due to the downtrodden economy Gov. Eliot Spitzer of New York revived a plan to enhance New York’s tax revenue. Much of the buzz online considered that […]

The Internet Oldtimers Foundation Party – ad:tech April

Ok, so when I go to events such as ad:tech or Affiliate Summit or SES – Yes, I have a heavy list of meetings with incredible people as well as time set aside for technology hunting, but let’s face it, sometimes the parties are what peak our interest the most. Often times these events can […]

Affspy – Meet me at Ad-Tech!

Affspy announced at the Affiliate Summit 2008 west the release of the Affspy technology that allows an amazing transparency to the networks and their offers. According to their blog, Affspy had unleashed its private beta to a swarm of affiliates at their Meet Market table on the first day of Affiliate Summit and within minutes […]