Posts by Jason Wells
Lead Gen: What Pay-Per-Call Still Lacks in 2012

At LeadsCon this summer the buzz was about pay-per-call. It seems the mobile boom is finally starting to hit the lead gen industry and everyone—marketers, lead aggregators, affiliates, and lead buyers—is now trying to figure out how to monetize, …
Mobile Click-to-Call: Why You Need a Trackable Number for Real Results

For testing purposes, we recently started conducting some click-to-call campaigns for multiple call tracking clients. One very interesting test was with a Holiday Inn Express in Utah. Let me explain what we did and why the results could matter to …
What You Need to Know About Mobile Search

I’ve spoken and written about mobile marketing a lot lately on our blog, BlogMyCalls, and I find that one of the biggest mistakes marketers make is not paying attention to mobile search. Hopefully this article will change that.
By …
5 Ways to Increase Landing Page Conversions

In my last post I talked about marketers that fail to track phone calls and social media ROI. They track online conversion rates fastidiously, but then they stare at you blankly when you ask how many calls their marketing generates, …
What Marketers Fail to Measure

Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and …
7 Vital Rules of Landing Page Optimization

As a marketing analytics company (and a company that depends on getting web leads ourselves) we’ve experimented with our own landing pages and have tracked the effectiveness of landing pages for other companies. And along the way we’ve learned a …
Can Customers Find You? How Mobile Search Leads to Local Results
