Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Closed Networks Are Better For Content Marketing

Content marketing requires leads. You probably rely on your website to capture leads, and it’s proving to be hard work. Whether you’re generating organic or paid traffic, marketing methods aren’t self-sustaining – you’ve got to maintain a high level of activity to get results. Even when you have leads, content marketing strategies require rigorous action, […]

7 Tracking Mistakes That Can Wreck Your SEO Campaign

Execution is only half the battle for search engine optimization (SEO) success; you also have to measure and analyze your campaign effectively. Unfortunately, some search marketers get so caught up in their ongoing execution that they botch the tracking portion, or aren’t skilled enough in data analysis to produce an accurate, insightful report. So why […]

Why Your Custom Layout is Hurting Your Site’s SEO

If you look around the web, there’s a serious emphasis on unique and innovative site design. Every company wants to have a website that sets their brand apart and makes visitors say “wow.” The problem is that with innovative layout and custom web design comes the potential for grave errors and missteps. And the unintended […]

3 Big SEO Mistakes Small Businesses Make

SEO is an intimidating topic for small business owners that don’t have experience building websites and managing content. However, it’s also an important factor in digital marketing success. Are you making preventable mistakes without even knowing it? 3 SEO Mistakes Your Small Business Can Avoid You know SEO is important, but that doesn’t make it […]

Using Social Media to Market Your Luxury Products

Promotion is usually the same no matter the product, but when it comes to luxury items, there’s a little more to it. This is especially true for social media marketing, which can be a difficult beast to tame. Although there are challenges to finding the right marketing tactics, luxury shoppers do spend time on social […]

3 Ways the Pros Use Instagram Marketing

When you think of social media marketing, you probably think of Facebook, Twitter, and maybe LinkedIn or GooglePlus. These have long been the standard networks for marketers at the top of the competition. They’ve proven valuable tools for making real connections with customers. However, the dynamic is changing, and now more and more customers are […]

Scaled To Outcomes: When Is It Time To Change SEO Spending?

SEO is a constantly shifting landscape; a few years ago it was all about keywords density but video formatting was hardly on anyone’s radar. Now your visuals need to be on point and everything optimized for mobile, but keywords are out and spending your SEO budget on the wrong things can crash your rankings. Simply […]

Is It Better to Outsource Your Content or Hire an In-House Writer?

Content marketing is demanding. You’ll need to produce high-quality, original work on a regular basis, for your main site, for your blog, and even for external publishers. As an entrepreneur or marketing director, you likely don’t have the time to manage all this work yourself, so you’ll need to either hire someone (or perhaps an […]

7 Elements That Make a Great Small Business Ecommerce Solution

Ecommerce software makes it easy to get your business up and running. But which software do you choose for your small business? Your choice will depend on many different things, but it’s vital that you get the right software for your needs. A great ecommerce platform will give you total control over the online portion […]

Is Your Lead Generation Strategy Optimized for Your Sales Team?

Most businesses understand the importance of lead generation, viewing it as one of the biggest controlling factors for a sales team’s success. However, all those leads won’t do your business much good if your sales team isn’t able to convert those leads into actual sales. Flaws in your sales team and sales strategy can contribute […]