Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Why Your Custom Layout is Hurting Your Site’s SEO

If you look around the web, there’s a serious emphasis on unique and innovative site design. Every company wants to have a website that sets their brand apart and makes visitors say “wow.”

The problem is that with innovative layout …

3 Big SEO Mistakes Small Businesses Make

SEO is an intimidating topic for small business owners that don’t have experience building websites and managing content. However, it’s also an important factor in digital marketing success.

Are you making preventable mistakes without even knowing it?

3 SEO Mistakes

Using Social Media to Market Your Luxury Products

Promotion is usually the same no matter the product, but when it comes to luxury items, there’s a little more to it. This is especially true for social media marketing, which can be a difficult beast to tame.

Although there …

3 Ways the Pros Use Instagram Marketing

When you think of social media marketing, you probably think of Facebook, Twitter, and maybe LinkedIn or GooglePlus. These have long been the standard networks for marketers at the top of the competition. They’ve proven valuable tools for making real …

Scaled To Outcomes: When Is It Time To Change SEO Spending?

SEO is a constantly shifting landscape; a few years ago it was all about keywords density but video formatting was hardly on anyone’s radar. Now your visuals need to be on point and everything optimized for mobile, but keywords are …

Is It Better to Outsource Your Content or Hire an In-House Writer?

Content marketing is demanding. You’ll need to produce high-quality, original work on a regular basis, for your main site, for your blog, and even for external publishers. As an entrepreneur or marketing director, you likely don’t have the time to …

7 Elements That Make a Great Small Business Ecommerce Solution

Ecommerce software makes it easy to get your business up and running. But which software do you choose for your small business? Your choice will depend on many different things, but it’s vital that you get the right software for …

Is Your Lead Generation Strategy Optimized for Your Sales Team?

Most businesses understand the importance of lead generation, viewing it as one of the biggest controlling factors for a sales team’s success. However, all those leads won’t do your business much good if your sales team isn’t able to convert

Should You Specialize in One Online Marketplace or All of Them?

Online marketplaces have taken over the internet. There are now dozens, if not hundreds of options for businesses (from one-man operations to major corporations) to list and sell products online, including headliners like eBay, Amazon, and Etsy. …

Need YouTube Views? 7 Things You Need to Do

It’s estimated that video will account for up to 74 percent of all online traffic in 2017.  That means if you aren’t using some kind of video marketing strategy, you’ll be missing the potential of nearly three-quarters of all online …