Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Should You Specialize in One Online Marketplace or All of Them?

Online marketplaces have taken over the internet. There are now dozens, if not hundreds of options for businesses (from one-man operations to major corporations) to list and sell products online, including headliners like eBay, Amazon, and Etsy. To marketers, each of these is an opportunity to acheive higher visibility and reach a new segment of […]

Need YouTube Views? 7 Things You Need to Do

It’s estimated that video will account for up to 74 percent of all online traffic in 2017.  That means if you aren’t using some kind of video marketing strategy, you’ll be missing the potential of nearly three-quarters of all online visitors. Of course, merely creating videos isn’t enough to guarantee success. If you want your video […]

10 Tools Marketers Can Use for Better Results

Marketing isn’t an exact science. Often, it’s more trial and error to see what works for consumers. But it’s not all guesswork. In fact, marketers can use several tools to take out much of the guesswork. Here are a few of the best. 1. DialPad for Collaboration Among Team Members Staying on the same page […]

Four Essentials in Establishing an Effective Money-Making Blog

Many people are turning to ecommerce to make their fortune. The process of starting a blog or building an online shop seems simple from the outside. In reality, the process of setting up any of these ecommerce platforms is incredibly simple, but making your fortune is much more complex. According to research, there are currently […]

How Storytelling in Marketing Generates Happy Endings

Think back to when you were a kid. Did you love having your parents read you bedtime stories? Do you have fond memories of crowding around grandma while she read a few tales from her collection? There’s an important lesson to be learned here: People love stories. There are many different languages in the world, […]

Personal Or Professional? Choosing A Twitter Format

Setting up a Twitter account for your business seems like it should be a fairly straightforward process, but when you get to that first box asking for your name, what do you enter? Although the account is for professional purposes, you actually have three different options: you can make an account under your business’s name, […]

The 3 Best Social Networks for Startups

Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day? Give These Three Social Networks a Try Facebook and Twitter are powerful tools, but they also […]

Here’s Why You Need to be Sending Email Newsletters (and a Few Tips)

Website: Check. Landing page: Check. Social media: Check. PPC ads: Check. Email newsletter: Wait, what? If you’re like thousands of other marketers, you’re fully invested in social media and conversion funnels. However, you probably haven’t thought twice about email marketing, and newsletters in particular. You may want to rethink this oversight, or you’ll deal with […]

4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes. The marketing field may be booming, but that doesn’t guarantee a job for all marketers. Those […]

Gift Marketing: How to Not Be Creepy

Gift-giving may be the next big thing in the marketing world. Different from coupons and promotions, gifts are given to potential customers or influencers to get their attention. They can serve a number of purposes, ranging from a thank-you to a brand-building tool. But there’s a delicate line between what constitutes a great gift and […]