Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Here’s Why You Need to be Sending Email Newsletters (and a Few Tips)

Website: Check. Landing page: Check. Social media: Check. PPC ads: Check. Email newsletter: Wait, what?

If you’re like thousands of other marketers, you’re fully invested in social media and conversion funnels. However, you probably haven’t thought twice about email marketing, …

4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes.

The …

Gift Marketing: How to Not Be Creepy

Gift-giving may be the next big thing in the marketing world. Different from coupons and promotions, gifts are given to potential customers or influencers to get their attention. They can serve a number of purposes, ranging from a thank-you to …

11 Ecommerce Website Tips for Startups

Starting an online business isn’t easy, especially given the extensive competition out there. It feels as if you can’t spit without hitting another business that’s offering the same products and services as you.

Though competition is a challenge, the majority …

4 Ways for Franchise Owners to Leverage Social Media

For most business owners, especially new entrepreneurs, social media is a mouth-wateringly powerful tool. It can instantly connect your brand with millions of people all over the world, give you key insights into your target market, and best of all—it’s …

Comments Off on 4 Tricks to Immediately Increase Ecommerce Conversions

4 Tricks to Immediately Increase Ecommerce Conversions

As a whole, the ecommerce industry is anything but stagnant. It’s a dynamic space that’s constantly evolving, thanks to an influx of new technologies and customer desires. For individual brands and websites, it’s necessary to stay on top of these …

5 Obstacles to Successful Data Management in Your Marketing Campaign

Marketing campaigns run on information. The goal is to create messaging that reaches and influences a target audience, but if you don’t know who your audience is, how they’re consuming media, or what could influence them, you can’t do your …

4 Tips for Increasing Trust on Product Pages

So much effort is put into driving customers to product pages that it would be a shame to lose them after they arrive. A high bounce rate on a product page clearly indicates that something is wrong with your web …

Comments Off on Smart Money: Financial Considerations For Online Advertising

Smart Money: Financial Considerations For Online Advertising

Imagine you’re planning a vacation. You’re trying to set a budget for the trip, and hotel costs are high. Wouldn’t it be nice not to have to pay for a room? Could having an RV save you some money?

Unfortunately, …

Comments Off on Facebook: The Key to an Effective Social Strategy

Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience.

With that being said, …