Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

11 Ecommerce Website Tips for Startups

Starting an online business isn’t easy, especially given the extensive competition out there. It feels as if you can’t spit without hitting another business that’s offering the same products and services as you. Though competition is a challenge, the majority of companies will have weaknesses in certain areas where you can excel. Your website may […]

4 Ways for Franchise Owners to Leverage Social Media

For most business owners, especially new entrepreneurs, social media is a mouth-wateringly powerful tool. It can instantly connect your brand with millions of people all over the world, give you key insights into your target market, and best of all—it’s completely free to use (unless you’re pursuing a paid advertising campaign). You have total control […]

Comments Off on 4 Tricks to Immediately Increase Ecommerce Conversions

4 Tricks to Immediately Increase Ecommerce Conversions

As a whole, the ecommerce industry is anything but stagnant. It’s a dynamic space that’s constantly evolving, thanks to an influx of new technologies and customer desires. For individual brands and websites, it’s necessary to stay on top of these changes to maximize conversions. Try These Conversion-Boosting Techniques You don’t want to be one of […]

5 Obstacles to Successful Data Management in Your Marketing Campaign

Marketing campaigns run on information. The goal is to create messaging that reaches and influences a target audience, but if you don’t know who your audience is, how they’re consuming media, or what could influence them, you can’t do your job effectively. “Data,” the big, ambiguous word referring to meaningful information you can collect on […]

4 Tips for Increasing Trust on Product Pages

So much effort is put into driving customers to product pages that it would be a shame to lose them after they arrive. A high bounce rate on a product page clearly indicates that something is wrong with your web design, user experience, or value offering. And in many cases, customers bounce because they don’t […]

Comments Off on Smart Money: Financial Considerations For Online Advertising

Smart Money: Financial Considerations For Online Advertising

Imagine you’re planning a vacation. You’re trying to set a budget for the trip, and hotel costs are high. Wouldn’t it be nice not to have to pay for a room? Could having an RV save you some money? Unfortunately, there are a lot of extra costs associated with owning an RV – the costs […]

Comments Off on Facebook: The Key to an Effective Social Strategy

Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience. With that being said, there is one piece that must be present in every small business social media strategy: […]

5 Ways To Use SEO To Concentrate On a Niche Audience

5 Ways To Use SEO To Concentrate On a Niche Audience

There’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s trying to interact with a very specific audience, there are tips and tricks further into […]

Strategies and Techniques for Marketing an Online Course Offering

Strategies and Techniques for Marketing an Online Course Offering

Businesses should always be looking for ways to develop additional revenue streams, especially when they’re natural to the core value offerings already being presented. And while there are many different options for creating alternative revenue streams, one option that’s conducive to growth is educational courses and training. The Value of Offering Training Courses Offering education […]

Comments Off on 3 Ways Your Content Marketing Strategy Can Be Improved Today

3 Ways Your Content Marketing Strategy Can Be Improved Today

If you have plans for your business to find long-term success, you’ve likely already been working on a content marketing strategy for some time. With the amount of people using the Internet to do research, find information and make purchases, businesses can no longer afford to neglect their online presence, especially when it comes to […]