Posts by Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Comments Off on 5 Online Privacy Tips For Security Dependent Industries

5 Online Privacy Tips For Security Dependent Industries

privacy

Privacy is important for everyone. Privacy is important for businesses. And privacy is of particular importance for security-dependent industries like the medical sector, the financial sector, and the military sector. But even with all of the importance put on those facts, both regarding personal and professional practicality, it’s amazing that more steps aren’t taken to […]

Comments Off on 5 SEO Myths That Make Your Business Look Bad

5 SEO Myths That Make Your Business Look Bad

SEO is an industry with a fast pace—thanks to the ever-evolving sophistication of search algorithms, the continuous emergence of new online technologies, and frequent changes in demographic trends, SEO rarely stays the same for long. Adept SEO practitioners can identify and predict these changes, altering their own approaches and evolving with the times. Unfortunately, many […]

Comments Off on Outstanding Business Plans: Writing Your Way To Success

Outstanding Business Plans: Writing Your Way To Success

Whether you’re launching a new business or starting a new program within an existing company, creating a business plan is a necessary step. A business plan will help guide you by setting benchmarks, program deadlines, and a structured budget. At the same time, however, creating a business plan can seem like a huge undertaking – […]

Comments Off on Tips On Marketing Your Crowdfunding Page

Tips On Marketing Your Crowdfunding Page

You market your website, your business in general, and even your social media accounts. You market yourself because marketing is the one sure thing to breed a successful business. Whether you are an established business, or you are just getting started, marketing is important.

Comments Off on 3 Tips for Using Social Media Marketing for Recruitment Purposes

3 Tips for Using Social Media Marketing for Recruitment Purposes

When it comes to hiring new employees, most business owners or hiring managers know how difficult it can be to know whether you’re getting someone who will fit your company well and bring something new to the table or if you’re just getting a lemon. However, by using social media marketing as a recruitment tool […]

The 7 Types of Insurance Business Owners Value Most

No entrepreneur is safe from lawsuits and legal challenges, no matter how small your business may be. Companies of all sizes can become a primary target for lawsuits and other catastrophic events that will shut the operation down. Since 90 percent of startups fail these days, this isn’t a risk you want to take. When […]

5 Simple Tips for Better Data Visualization

As content marketing becomes increasingly visual, it’s important that marketers are able to efficiently and accurately leverage data visualization. Otherwise, it’s possible that all of your analytics and data collection efforts could be wasted in a myriad of words and numbers. Thankfully, it’s not extremely challenging or demanding to create vibrant and clear visualizations. Keep […]

3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search Rankings

If you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of medical professionals to choose from, how can you set yourself apart from your competition online? […]

Comments Off on Five Things That SBOs Need to Know About Mobile Marketing

Five Things That SBOs Need to Know About Mobile Marketing

When you think about phone marketing, what comes to mind? Maybe you picture uncomfortable hours spent cold-calling potential clients. Or, perhaps, you consider it from a consumer’s perspective and think about annoying telemarketers who blow up your phone. While these would certainly be negative impressions, don’t be fooled into thinking that this is where phone […]

Comments Off on The Legality of Affiliate Marketing

The Legality of Affiliate Marketing

Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990’s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember what the online world was like in 1995? While commissionable transactions were nothing new even […]