Posts by Lisa Poisso

About Lisa Poisso

Lisa is an award-winning journalist writing at the intersection of consumer tech and digital-age families.

Tools Every Affiliate Marketer Must Have for 2014

Affiliate marketing is a booming and competitive business. In fact, the 2013 Affiliate Summit AffStat survey found, of the sixteen hundred attendees surveyed, more than 30 percent had begun their careers in affiliate marketing in the last 3 years. As the industry has ballooned in recent years, it has become even more necessary to have […]

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New Online Marketing Tools for Your Business

Online Marketing

Just when you think you’ve developed a solid plan of attack for your online marketing, the entire Internet landscape shifts. The SEO tools and analytics you’ve been using are probably a bit dated, and despite all the data you’ve accumulated, you’re not sure you’re headed in the right direction after all. It’s time to find […]

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Marketing to Second Screen Viewers


Television viewing is in the midst of a rejuvenated golden era, with 2012 Nielsen figures showing that viewers are watching more TV than ever, an average of about 34 hours a week. The modern twist on this trend is the increasing presence of the second screen, diverting eyes and fingers for the entire duration of […]

Affiliate Mobile Strategies for Advertisers – What Works Best?

Affiliate marketing

Savvy advertisers are wasting no time catching the mobile marketing wave surging over American e-commerce. As the public takes to their mobile devices, so must advertisers follow — and never has the trend been more apparent. Almost three-quarters of American consumers now rely on location-based services from their smartphones, notes the Pew Internet and American […]