Posts by Matthew Yeoman
Thinking BEFORE you Tweet, and Other Tweet Writing Tips
You may think that you’ve got a great idea for a tweet, but did you honestly think it through? The problem with so many brands, both new and old, who are using Twitter marketing tactics is carrying over their personal habits into the business. We’ve all had an idea and tweeted it out before we […]
I Have to PAY for This?!? The Online Myth of ‘Free’
Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was there for free – as long as you paid your ISP every month. This was […]
Build a YouTube Channel from the Ground Up
YouTube is quickly becoming the go to choice of marketers as the popularity of the social platform itself not only explodes, but the ability of marketers to bring dollars into companies also increases. Running right at YouTube and uploading a few videos can get you some views, but there is a much better way. It’s […]