Posts by Matt Swan

About Matt Swan

As promised last week, attached please find the article on the value of strong conversion rates within the performance channel. This article was written by Matt Swan, Client Strategist for Affiliate Window.

The Perfect Cookie: Finding the Best Length for Successful Programs


One of the questions frequently asked by advertisers is “how long should my cookie length be?’ For our purposes today, the cookie length refers to the amount of time that a cookie will remain on a user’s machine after they …

7 Deadly Sins Of Performance Marketing

While the affiliate industry demonstrates the ability to deliver incremental value, advertisers must get the basics right in order to gain the greatest benefit from this channel. As such, this article describes 7 deadly sins of affiliate marketing to avoid.…

The Value Of A Strong Conversion Rate Within The Performance Marketing Channel

As competition grows in the affiliate marketplace, advertisers must optimize their campaigns wherever possible.   It is all too easy for affiliate managers to recommend an increase in commission to boost affiliate activity. While not discounting this as an …