Posts by Mike Allen

About Mike Allen

Founder of Shopping-Bargains, a coupon and deal source featuring nearly 5000 merchant partners in the US (plus sites for the UK and Canada too). Recipient of the Affiliate Summit Pinnacle Awards 2009 Affiliate of the Year. Learn more about my 15+ years in affiliate marketing and my other projects at Businesswright Consulting. You can find me on Twitter: @mta1.

Fighting the Affiliate Tax in Mississippi 2011

Editor’s Note: The Mississippi legislature has opted for round 2, after having failed in 2010, in attempting to pass their version of the anti-affiliate Amazon Tax (despite the fact that previous passage of similar legislation in Rhode Island, according to the Rhode Island Department of Revenue collected absolutely no revenue from the tax). Usually we […]

The Parable of the Social Media Marketer

There seems to be competing schools of thought regarding social media usage for online marketers. At one end of the spectrum, people are encouraged to join every social network, follow and friend everyone possible and tweet everything. In short, they are told to broadcast as much as they can. I refer to that as the […]

Comments Off on comScore: Online Coupon Business is Surging in Q4

comScore: Online Coupon Business is Surging in Q4

“It’s a good year to be in the online coupon business” says Mediaweek‘s Mike Shields. Yesterday, Shields reported on some comScore data that will bring mixed reactions by many online retailers. comScore’s new report showed strong traffic surges for discount shopping sites in November, particularly on Black Friday (November 28). Shields writes: With Web retailers […]

Should MyPoints Award Points for Political Action?

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew the focus of MyPoints is to award consumers points for their clicks and actions. Even […]

A Reply to Anne Kadet’s “A Penny for Your Clicks?”

From the first four words of the first sentence of Anne Kadet’s SmartMoney May 2, 2008 article entitled “A Penny for Your Clicks?” I could tell it was not going to be a fair and balanced piece of journalism. There are numerous areas to which I could take issue; however, I’ll address three broad ones […]

eBay Partner Network Goes Live April 1

I received an interesting email Monday morning from eBay’s Affiliate Managers regarding the establishment of the eBay Affiliate Network. In this email, they announced that eBay was launching a new affiliate platform that will go live on April 1, 2008. They also announced that eBay would no longer be running their affiliate program through Commission […]

Four Thoughts from Affiliate Summit West 2008

I’ve been to most Affiliate Summit conferences and was glad to have attended Affiliate Summit West 2008 earlier this week. It appeared to me that it was the largest one to date and was truly an impressive event. After having several hours of travel time to focus deeply on the conference as a whole, I […]

FTC Approve Google-DoubleClick Deal

AP Business Writer Christopher S. Rugaber reported today that the five-member U.S. Federal Trade Commission (FTC) approved Google Inc.’s $3.1 billion purchase of DoubleClick Inc. by a 4-1 vote. Over the past months this proposed acquisition by Google was being scrutinized to determine whether it would violate antitrust laws by unfairly stifling competition. It appears […]

Made in USA Section Recommended for Merchants

In light of recent high-profile recalls of millions of toys and products imported from China and contaminated with lead paint and other toxins, many consumers now take note of the country of origin when making their purchase decisions. These recalls reinforce the belief many consumers have that American products, and especially toys, are safer due […]

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Europe to Investigate Google DoubleClick Deal

On May 28, 2007 I noted that the U.S. Federal Trade Commission (FTC) had begun investigating Google’s $3.1 billion plan to purchase DoubleClick Inc. Today, the Financial Times ( by Nikki Tait in Brussels and Richard Waters in San Francisco) reported that the European Commission announced they were opening an in-depth review of this proposed […]