Posts by Missy Ward

About Missy Ward

Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites. Visit her affiliate marketing blog at MissyWard.com.

4 High-Tech Tools to Protect Your Home Office

Pound out some emails and spreadsheets while working in your pajamas or from your lounge chair poolside while working on your tan. Indeed, it’s no secret working from home comes with a lot of freedom and flexibility. But it also comes with the responsibility of keeping your home office as secure as possible to keep […]

Must-Have Tech To Help You Scale Your Business

Whether skyrocketing or gradual, business growth can be one of the most exciting — and scary — times for an entrepreneur. In many ways, you’ve dreamt of the moment when you no longer have to deal with the headaches of inconsistent cash flow and not enough personnel. But with growth often come growing pains and […]

How Cloud-Based Predictive Analytics Makes Marketing More Competitive

Cloud-based analytics have revolutionized the business world and become key in gaining a competitive marketing advantage in today’s economy. The cloud analytics market, valued at $7.5 billion in 2015, will surge to $23.1 billion by 2020, Markets and Markets projects. Addtionally, 83 percent of business leaders have deployed big data predictive analytics to gain a […]

Three Guidelines for Effective Video Marketing

At this point, no one needs to be convinced of the power of video used within marketing. Video is eagerly consumed by all types of consumers and is an ideal way to transmit ideas that are difficult to convey with words alone. But not all videos are created equally, and the mere act of producing […]

What You Need to Know About Search & Beacons for Your Marketing Plan

As the leader of a small business, you want to take advantage of the opportunities that technology gives you, but it is overwhelming to stay on top of new trends. Your best bet is to start small and take actions that are less time-intensive but offer significant rewards. For example, improve your search marketing and […]

4 IT Department Mistakes That Can Hurt Your Business

4 IT Department Mistakes That Can Hurt Your Business

Today’s company relies increasingly on technology for success. Between 2010 and 2013, the percentage of small business owners who felt keeping up with new technology was very important to the success of their company rose from 65 percent to 70 percent, according to a National Small Business Association survey. While having a tech support team […]

Mind the Gap: 7 Essential LinkedIn Do’s and Don’ts

This article is from MissyWard.com where I regularly post about online marketing, business strategies, and internet marketing events. LinkedIn has nearly half a billion users, with two new members joining every second, according to Jeff Weiner, CEO of LinkedIn. Because of its unique user demographic, smart companies and businesses are seeing the increased potential of […]

Comments Off on Delivering Your Company’s Marketing Message on Social Media

Delivering Your Company’s Marketing Message on Social Media

Delivering Your Company's Marketing Message on Social Media

Social media is an essential part of any effective marketing campaign. According to Pew Research, 62 percent of American adults use Facebook, 26 percent use Pinterest, 24 percent use Instagram, 22 percent use LinkedIn and 20 percent use Twitter. With this proportion of your target market on social media, your business can’t afford not to […]

Comments Off on Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world. So as to not be outdone by a competitor, Android-producing companies like Samsung are jumping in with the Gear S2 — now smartwatches are everywhere. But […]

Comments Off on Four Great Cities for Business Startups

Four Great Cities for Business Startups

Four Great Cities for Business Startups

Entrepreneurship is thriving most vibrantly in states and cities conducive to business. The Kaufmann Index identified Montana, Wyoming, North Dakota and Colorado as the states hosting the greatest startup activity in 2015. These four metro areas also stand out as hotspots for entrepreneurs seeking a new home for their startup. Austin, Texas Austin topped Kaufmann’s […]