Posts by Rachna Sundaram

About Rachna Sundaram

A digital media and marketing addict, Rachna's love affair with the web began during the days when the Internet was being referred to as New Media. With a degree in Communications focused on "New Media Journalism" and an MBA focused in Marketing, Rachna was a reporter and web producer at Forbes, Inc. and then pursued a career in digital branding & communication. Her current range of activities include the role of Editor and Business Developer at http://SQUA.RE, a web-based luxury community start-up; Corporate Blogger with a focus on consumer experiences & behavior, and writing about all things digital for various online publications. A well-structured nomad, Rachna has lived, studied & worked in south India, Chicago, NYC, Montreal & Paris, a track record that helps in understanding what makes different people (& consumers) click, online and offline. Follow her on Twitter: @Rachna2010

Despite Phenomenal Growth Brands Slow to Adopt iPad

Since the iPad’s release in April 2010, 3.27 million units have been sold. Morgan Stanley analysts predict that 16 million units will be sold within the first year of the product’s release, and that the iPad is on target to become the world’s most popular mobile device. In terms of usage statistics, a study conducted […]

3 Factors To Consider About Social Media Measurement

So, you’ve set up a social media campaign for your business; you’re spending time and resources on it, and want to know how you’re doing. Are you optimizing your efforts? How can you tweak things to make results more effective? Which also asks the question, what parts of your campaign are indeed most effective? There […]

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Which Social Media Channel Does Your Business Need?

With Social Media as the must-have tool for businesses of all sizes, shapes, and ages, the plethora of options may seem daunting. There are myriad ways to engage your audience including Facebook Fan Pages, Twitter accounts to tweet away, company blogs, company profiles on LinkedIn, patron discounts on Foursquare, YouTube channels and more. Which platform […]