Posts by Rich Gorman

About Rich Gorman

Rich Gorman is a veteran of the direct response marketing industry and an expert in reputation management and direct response marketing for companies large and small. Rich also operates the official blog for the Direct Response industry where he shares his thoughts on Direct Response Marketing.

The Epic Fail of Google’s Penguin Update

For those of us who work in online marketing, or even online reputation management, it’s important to remember where our bread is buttered. The tools we use to become successful, and ultimately to make money, are the very same tools that the average online user implements to obtain day-to-day information in a word, search engines. […]