Posts by Robert Glazer
A Different Approach to Affiliate Program Management
Since the origin of the affiliate marketing industry over a decade ago, the channel has helped companies grow by tapping the power of the long tail to find new customers and generate incremental revenue. Or has it? Many affiliate marketers seemingly drive great results for their programs, but rarely are these results reflected in the […]
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Eight Ways to Find and Nurture High-Value Affiliates
Affiliate marketing is now one of the fastest-growing segments of online commerce, thanks, in part, to its pay-for-performance role in marketing budgets. Yet many marketers do not understand affiliate attribution. As a result, merchants are unaware that their affiliate sales are inflated—sometimes by as much as 200% to 300%—making their affiliate program a cost center […]