Posts by Robert Glazer

About Robert Glazer

Robert Glazer, founder of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for leading consumer product and services companies. A recognized leader in creating high-quality affiliate marketing programs for fast-growing online retailers, Bob and his team have launched and managed several of the industry's most recognized affiliate programs. Clients include adidas, Blurb, Layla Grace, ModCloth, One King's Lane, Reebok, Shutterfly (Tiny Prints), Stella & Dot, and Tea Collection. Over the past five years, Acceleration Partners has driven more than $100m in online revenue for its clients and was awarded the 2012 Affiliate Summit Pinnacle Award for Exceptional Merchant for Tiny Prints as the industry's top program.

Comments Off on “Last in” Affiliate Attribution Needs a Second Look

“Last in” Affiliate Attribution Needs a Second Look

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so that every channel claims 100% of the final sale, even when their efforts were only […]

A Different Approach to Affiliate Program Management

Since the origin of the affiliate marketing industry over a decade ago, the channel has helped companies grow by tapping the power of the long tail to find new customers and generate incremental revenue. Or has it? Many affiliate marketers seemingly drive great results for their programs, but rarely are these results reflected in the […]

Comments Off on Eight Ways to Find and Nurture High-Value Affiliates

Eight Ways to Find and Nurture High-Value Affiliates

Affiliate marketing is now one of the fastest-growing segments of online commerce, thanks, in part, to its pay-for-performance role in marketing budgets. Yet many marketers do not understand affiliate attribution. As a result, merchants are unaware that their affiliate sales are inflated—sometimes by as much as 200% to 300%—making their affiliate program a cost center […]