Posts by Sarah Smith

About Sarah Smith

Sarah is a blogger, marketer and creative in general at Inspired Web and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books.

How to Integrate Social Media Into Website to Increase Your Sales

Increasing your sales with an e-commerce site doesn’t have to be a complicated task. In fact, with the integration of social media, it is not only completely doable, but you can expect to have some fun along the way as you begin connecting with your audience. Let’s look at how to integrate social media into […]

A Guide to Changing Website Host from Shared to VPS Hosting

E-commerce and web hosting have both come a long way since the early days of the web. The original technologies that gave birth to the asynchronous, page-based architecture of the web formed a capable foundation for some truly innovative and powerful services that now make it possible to launch a business in record time. But […]

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

5 Effective App Marketing and Distribution Strategies

Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]

Five Must Have Web Design Trends for 2016

As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives. Regardless of what type of business you manage, the Internet provides a vast and valuable opportunity to attract new clients and stay in touch with existing […]

Comments Off on The Harmful Effects of Misleading Website Visitors and How to Avoid

The Harmful Effects of Misleading Website Visitors and How to Avoid

While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business website may state something […]

Comments Off on Top 3 Startup Productized Business Strategies

Top 3 Startup Productized Business Strategies

Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate service. This model is commonly referred […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on How to Drive Traffic and Leads with Microcontent

How to Drive Traffic and Leads with Microcontent

Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload. Essentially, microcontent is any published or public content that’s delivered in small bites. The primary goal is to capture the attention of your target audience as […]

Comments Off on Pique Your Customers’ Palates with These Website Strategies

Pique Your Customers’ Palates with These Website Strategies

Putting your best practices forward is imperative, especially when you work in a business with as much competition as the restaurant industry. Preparing divine food and offering impeccable service are parts of the process, but so is establishing a website that directly addresses the needs of your current and prospective customers. 1. Gear the website […]