Posts by Zoe-Lee Skelton

Zoe-Lee Skelton

About Zoe-Lee Skelton

I'm an SEO Content Marketing Consultant in the UK. In my spare time I enjoy blogging about digital marketing and web analytics. Feel free to connect!

Zoe-Lee Skelton
Comments Off on 5 Secrets to Make Your Programmatic Marketing Successful

5 Secrets to Make Your Programmatic Marketing Successful

It’s all about the right product, the right place, and the right time, right?

Wrong.

Increased competition, media fragmentation and dwindling attention spans mean you need to identify and engage your audience in the quickest and most efficient way possible, …

Zoe-Lee Skelton
Comments Off on 5 Metrics Healthcare Marketers Must Track

5 Metrics Healthcare Marketers Must Track

Healthcare marketing is in a state of flux. Social media and content referrals now drive more enquiries than traditional advertising channels such as TV and magazines.

How marketers use these channels to generate and track leads will mean the difference …

Zoe-Lee Skelton
Comments Off on 3 Priceless Benefits of Integrating Your Telephone Call Data

3 Priceless Benefits of Integrating Your Telephone Call Data

3 Priceless Benefits of Integrating Your Telephone Call Data

As digital marketer’s we all want more data and the ability to dig even deeper into our analytics.

We all avidly check Google Analytics and AdWords for clicks, conversion and goal …

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

Zoe-Lee Skelton
Comments Off on How To Correctly Use Call Tracking For Enhanced Local SEO

How To Correctly Use Call Tracking For Enhanced Local SEO

Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches.

Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that:

“1 in 3