4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes.

The marketing field may be booming, but that doesn’t guarantee a job for all marketers. Those looking to thrive in the industry need some specific skill sets:

  1. You have to balance work and home life.

It’s hard for most entrepreneurs to develop work-life balance, and online marketers are no exception. Most marketing gigs require round-the-clock attention, but that doesn’t mean you can throw yourself into work and forget about your home life. Likewise, it doesn’t mean you can slack on the job and play more.

“Work-life balance isn’t just about spending more time having fun, or about working less in general,” says an article from Orion College. “It’s about working more effectively and maximizing your personal happiness.” They go on to explain that those who don’t achieve balance often struggle with dependability, physical and mental health, and support.

To achieve better balance, it’s important to set boundaries between work commitments and other responsibilities. It’s also important to use your vacation days, schedule time for family and friends, and develop a proper diet and exercise routine.

These changes are relatively small in the grand scheme of things, but they can make a major difference in how you handle what life throws at you.

  1. Learning never stops.

If you’ve spent any time studying the world of internet marketing, you know that SEO, social media, and advertising are constantly evolving. You also know that if you don’t think of new, original ideas for your marketing campaigns, your business will struggle to stand out. To keep up with the ever-evolving world of online marketing, you must always continue learning.

Subscribe to industry blogs, follow up on social networking, attend conferences, and regularly network with other marketers to stay on top of current trends. Marketers can’t afford to be even one step behind.

  1. Puzzles are a favorite pastime.

People who love puzzles make great marketers. Whether it’s a crossword puzzle or a 1,000 piece jigsaw, solving a brainteaser requires dedication, hard work, and the ability to see and understand the fine details. It especially necessitates a love of problem-solving.

Marketing is much the same. It’s not effective unless it solves customers’ problems. “The product or service isn’t what makes a lead want to be your customer—it’s a solution to their problem that people care about,” says a blog post from HubSpot. “Your business is successful because it provides some solution, but if your campaigns seem to be flailing a bit, it may be because you haven’t applied that problem-solving principle to your marketing.”

Practice problem solving if you want to be a better marketer. The positive results will be evident in your blog content, social media marketing, and your advertisements. Every content production meeting should discuss a problem and how your products and services offer the solution.

  1. You can both manage and follow.

Most levels of online marketing are involved with some form of management. It’s often necessary for every member of a team to outsource and delegate in order to get a job done. It’s rare that marketers will be thrown into a position that doesn’t require some form of leadership over a task or project.

Additionally, marketers often work in teams, which means the skill of following is essential. Typically, online marketers are either freelancers, or they work with freelancers, which means that the ability to follow instructions and communicate with other group members and leaders will carry the work forward.

The marketing industry may be booming, but that doesn’t mean everyone can build a successful career – they have to be willing to put in the effort. If you’re looking for a thriving marketing career, improving some of your skills may be in your favor.

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

2 Responses to 4 Traits That Make You a Better Online Marketer

  1. Alla says:

    I like the piece. Thanks for useful tips. I’ve worked on this one today. Would love to hear your opinion on the social media digest: http://en.promorepublic.com/blog/write-social-networks-september-week-3/

  2. A very informative post. Working in a team and problem solving techniques are very important skills a online marketer should have. At the same time, a online marketer should be skilled at data analysis also.