5 Pieces Of Digital Strategy To Steal From Your Competition

WhatRunsWhere.comYou know what they say, keep your friends close… and keep your enemies closer.

This can be especially true in marketing. Don’t deny that you meticulously follow your competitors on Twitter, and monitor their products for even the slightest of changes. We all do this so we can stay one step ahead of them, and on top in the industry.

Sometimes you will notice your competitor do something completely new and revolutionary, or even just make a slight tweak that draws a lot of conversions. You may think “why didn’t I do that first?!” – but, what you should start thinking is, “how can I now use that in my own strategy?”.

Trust me, no cops will show up at your door for this type of ‘theft’. The competition has done all the testing, now you can just reap the benefits. We’re not talking specific ads, or pieces of content, but instead the thought that went into them.

Want to take advantage of others’ success? Find out how with these 5 Pieces of Digital Strategy to steal from your competition…

1. How to interact with consumers – conversations to have and not have

Social media is a blessing and a curse for brands looking to engage with consumers. Those who do it right gain huge amounts of publicity and fan respect. But those who do it wrong… do it really wrong. But if your competitor has a good amount of followers, and sees high engagement on these channels – you might want to take note of what they’ve been doing.

How do they respond to consumer questions? Do they reply to criticism and defend their brand? Who follows them but more importantly, who are they following?

Keep these things in mind and maybe give them a try on your own social media accounts!

2. Where to find your consumers – top traffic sources

Using competitive intelligence tools, such as WhatRunsWhere, you can find your competitor’s top traffic sources. If the competition has found a source that is driving consumers to their site – they’re sticking to it. You can tell what’s been working for them by noting where they’ve been the longest and how aggressively they have been targeting that traffic source. Your competitor has been placing ads on a certain site for a year? More? You can bet that they’re likely seeing good results.

Competitive intelligence can help with this process by showing you traffic sources and their associated durations and prevalence with a specific advertiser.

3. How to optimize your creative

Notice a theme in your competition’s creative? Maybe a certain call-to-action (CTA) they always use, or how they address the consumer? It’s pretty likely they’ve seen conversions using these creative elements, otherwise they’d be testing something else.

They’ve likely split-tested to determine what works best, which means that you can some of the risk out of your own testing.

Whether you implement similar tactics off the bat, or use this as a starting point for your own split-tests, there’s value in the creative choices of your competition.

4. New content to consider

Webinars, infographics, whitepapers, ebooks, blogs, events, etc. There are a million things you can do with content marketing. Not all of them work for every company though, and it’s never fun to waste time and resources on a piece that won’t draw any attention or engagement.

Luckily, if you monitor what kind of content your competition is releasing, you have a good idea as to what consumers in your industry are looking for.

5. When to release new content/campaigns

Maybe you’ve noticed your competition is the first in the industry to release Christmas ads. Or they’re the master of the last minute Black Friday promotion. Learn from their timing in relation to your own ads. You can try and outdo them by getting your ad in earlier, or run your ads after to be the last voice the consumer hears.

It’s pretty easy to get down on your brand when you see your competitor take a jump forward in their advertising. But it doesn’t have to be that way. Why not take advantage of what’s already been tried and proven to work? Do a little spying on your competitors, carefully take a little bit of their strategy for yourself, and show them who to be afraid of!

About Lindsay Arnold

Lindsay Arnold completed her education in Creative Advertising & Sociology. With 2 years of marketing experience, she is currently the Marketing Coordinator at WhatRunsWhere. Lindsay focuses her writing on preparing for current and future trends and practices in Digital Marketing. Connect with Lindsay via Twitter @WhatRunsWhere and @lindsaydarnold.

Comments are closed.