"Adware, Spyware, Greynets, & Internet Fraud" Posts

Eli Martin

5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic […]

Comments Off on Understanding the New Legal Landscape for Marketers

Understanding the New Legal Landscape for Marketers

Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business, as well as maintain sound policy regarding treatment of customers. In particular, and especially in […]

Comments Off on Protecting your Small Business Information

Protecting your Small Business Information

There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information. Owning a small business is no easy task, so why make things more difficult by risking your company’s security? At best, your website could get shut down […]

Small Businesses: Keep your Important Data Safe

Data loss has become quite common nowadays owing to the increased communication within and between small businesses. It can have a great impact on the progress of a business. Fortunately, there is software available that can help you trace the source of the data leakage. It is quite necessary for employers to keep a check […]

Don’t Fall For Affiliate Scams

Editor’s Note: Usually we don’t reprint articles from other sites but this one, written by affiliate industry veteran Vinny O’Hare, on his blog VinnyOHare.com, was so relevant to the type of ridiculous scams seen frequently in the industry that target unwary consumers who are interested in affiliate marketing. We felt it was important enough warning […]

Major Online Forums Hacked by Affiliate Cookie-Stuffers

Here at ReveNews we strive to provide content not previously published elsewhere. The following article by affiliate expert Geno Prussakov focuses on the recent news of cookie-stuffing in major forums. It’s a timely and important subject worth revisiting. Two days ago, a famous affiliate abuse and click fraud detective Ben Edelman (see my recent Econsultancy […]

The Ugly Underbelly of Affiliate Marketing

I love affiliate marketing. There are many reputable, ethical merchants who sell quality products and services online, and many merchants and affiliates who use ethical methods to market those products and services. This article isn’t about those businesses; it is about the rest of them. Anyone who has been in the affiliate marketing world for […]

Comments Off on Cashing Out: Week of January 29th – February 4th 2012 in Online Marketing News

Cashing Out: Week of January 29th – February 4th 2012 in Online Marketing News

It’s official: Facebook’s $5B IPO filed As anticipated, Facebook finally filed for its much-hyped IPO February 1 – one that could set the company’s valuation somewhere between $75 billion and $100 billion, the New York Times (NYT) reports. According to Econsultancy, the company is looking to raise at least $5 billion as it works towards its […]

Risky Communication: Protecting Digital Attorney-Client Privilege

Our digital connection to work is often so constant that we forget to draw the line between personal and professional. You may want to draw that line more clearly based on a recent ethics opinion released by the American Bar Association (ABA). In short (full opinion), the ABA tells attorneys that they need advise clients […]

The BHOs Have Won: Ebates Dines On FatWallet And Its Golden Rep

What do you do when one of the companies you trust least buys one of the companies you trust most? That scenario happened for me today as news came Ebates bought FatWallet. For affiliate industry advocates this news is simply worse than a kick in the gut. For diehards it is the industry’s equivalent of […]