"Analytics" Posts

How Cloud-Based Predictive Analytics Makes Marketing More Competitive

Cloud-based analytics have revolutionized the business world and become key in gaining a competitive marketing advantage in today’s economy. The cloud analytics market, valued at $7.5 billion in 2015, will surge to $23.1 billion by 2020, Markets and Markets projects. Addtionally, 83 percent of business leaders have deployed big data predictive analytics to gain a […]

5 Simple Tips for Better Data Visualization

As content marketing becomes increasingly visual, it’s important that marketers are able to efficiently and accurately leverage data visualization. Otherwise, it’s possible that all of your analytics and data collection efforts could be wasted in a myriad of words and numbers. Thankfully, it’s not extremely challenging or demanding to create vibrant and clear visualizations. Keep […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Zoe-Lee Skelton
Comments Off on 3 Priceless Benefits of Integrating Your Telephone Call Data

3 Priceless Benefits of Integrating Your Telephone Call Data

3 Priceless Benefits of Integrating Your Telephone Call Data As digital marketer’s we all want more data and the ability to dig even deeper into our analytics. We all avidly check Google Analytics and AdWords for clicks, conversion and goal completion data to get a better insight into how our website is performing and which […]

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of […]

Zoe-Lee Skelton
Comments Off on How To Correctly Use Call Tracking For Enhanced Local SEO

How To Correctly Use Call Tracking For Enhanced Local SEO

Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches. Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that: “1 in 3 mobile searches are local searches” (source). Furthermore, these searches are sending different types of traffic […]

Making Use of Operative Tools for Web Analytics

Web analytics is a complex subject for the beginner. It’s necessary to determine where you’re going to take your website next, though. Unless you’re going to make everything hinge on a piece of content going viral, you’re not going to succeed if you don’t know as much as possible about where your visitors are coming […]

Comments Off on Lead Gen: What Pay-Per-Call Still Lacks in 2012

Lead Gen: What Pay-Per-Call Still Lacks in 2012

At LeadsCon this summer the buzz was about pay-per-call. It seems the mobile boom is finally starting to hit the lead gen industry and everyone—marketers, lead aggregators, affiliates, and lead buyers—is now trying to figure out how to monetize, optimize and maximize phone calls. Pay-Per-Call: The Basics We’ll use the most basic example of pay-per-call, […]

What Marketers Fail to Measure

Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and refine, measure and refine. That’s the focus. But, here’s the problem:  some marketers aren’t measuring […]

Day 1 of AM Days: Insights You Can Put to Work Today

Go For It

At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time. Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, highlighting why you should really spend more resources worrying about affiliate link landing pages than you […]