"Analytics" Posts

Affiliate Management Days Preview: A Time to Learn

It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012. It might seem like an easy thing for me to say since I’m speaking, but I’m even more excited about the other presenters that […]

What Online Marketers Can Learn from CES 2012

The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a venue for gadget one-upmanship, but analyzing the product introductions can give us a sense of […]

Getting Local with Your Web Analytics

Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics. Segmenting Out High Value Traffic From Google Analytics to Piwik, and most other web analytics programs […]

Cashing Out: Week of July 3rd – 9th 2011 in Online Marketing News

Amazon acquires U.K.’s biggest online bookseller In a deal announced July 5, Amazon has acquired British online book retailer The Book Depository International. With over 6 million titles, and shipping to over 100 countries, the site is the largest online bookseller in the U.K., and has been a major overseas rival of Amazon’s, until now. […]

Using Data To Build A Better Online Business

Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest their efforts because they understand how to collect and use data analytics to their advantage. […]

The Growing Attraction of Knowing What Customers Feel — Instantly

Social media has revolutionized the way people communicate with each other, but it has also done a number on the way marketers analyze consumer behavior and feedback. Social media has caused marketers to think in real time about how to best promote their products or services to consumers who have more choices than ever before. […]

Cashing Out: Week of March 20th-26th 2011 in Online Marketing News

  Deals industry revenue expected to reach $2.7 billion this year, study says Three years ago, you might have never heard of group buying or daily deals sites, but chances are you have by now, that is, unless you’ve been living under a rock. The surge in popularity of such sites has now been confirmed […]

Why The PPC Affiliate Model Is Flawed

Many a budding affiliate marketer has dipped their feet into PPC models in their quest for quick online success. Using PPC to drive affiliate traffic to a merchant’s site is an inherently flawed model. The Structure of a Flawed Model In a nutshell, the model is extremely simple. You sign up for an affiliate account, […]

Comments Off on Feedburner: Will the Latest Updates Finally Improve Functionality?

Feedburner: Will the Latest Updates Finally Improve Functionality?

Feedburner has, so far, been the black sheep of the Google family of products. Google purchased Feedburner in 2007, and has been slow to fully integrate the service into its functionality, even having frequent conflicts between Google Reader and Feedburner. While still the most reliable of the feed offerings, it had major issues including wildly […]