"Business Tips" Posts

Is It Better to Outsource Your Content or Hire an In-House Writer?

Content marketing is demanding. You’ll need to produce high-quality, original work on a regular basis, for your main site, for your blog, and even for external publishers. As an entrepreneur or marketing director, you likely don’t have the time to manage all this work yourself, so you’ll need to either hire someone (or perhaps an […]

4 Traits That Make You a Better Online Marketer

Marketing is a quickly growing career field that offers a variety of great opportunities. Furthermore, online marketing has taken off in the last decade and become one of the most costly and important ventures for businesses of all sizes. The marketing field may be booming, but that doesn’t guarantee a job for all marketers. Those […]

4 Ways for Franchise Owners to Leverage Social Media

For most business owners, especially new entrepreneurs, social media is a mouth-wateringly powerful tool. It can instantly connect your brand with millions of people all over the world, give you key insights into your target market, and best of all—it’s completely free to use (unless you’re pursuing a paid advertising campaign). You have total control […]

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

Comments Off on Outstanding Business Plans: Writing Your Way To Success

Outstanding Business Plans: Writing Your Way To Success

Whether you’re launching a new business or starting a new program within an existing company, creating a business plan is a necessary step. A business plan will help guide you by setting benchmarks, program deadlines, and a structured budget. At the same time, however, creating a business plan can seem like a huge undertaking – […]

5 Effective App Marketing and Distribution Strategies

Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]

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Standing Out From The Rest: How to Attract More People to Your Small Business

The “small fish in a big pond” analogy is pretty apt for what a small business tends to seem like in the grand scheme of things. With all the other small fish swimming around, it’s hard to get noticed when all the other fish are trying to do the same. Start-ups already have enough on […]

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Audience First: How to Build a Business Without a Product 

Audience First-How to Build a Business Without a Product 

For most entrepreneurs and inventors, the first step to forming a business often involves developing a product or service. It’s business school 101. However, this isn’t always the case, especially in this hyper-connected world. Now, an increasingly successful approach to starting a business has been to develop and grow an audience before the product: the […]

The 7 Types of Insurance Business Owners Value Most

No entrepreneur is safe from lawsuits and legal challenges, no matter how small your business may be. Companies of all sizes can become a primary target for lawsuits and other catastrophic events that will shut the operation down. Since 90 percent of startups fail these days, this isn’t a risk you want to take. When […]