"Business Tools" Posts
Best Marketing Campaigns: What Offline Tells the Online Marketer
The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]
5 Effective App Marketing and Distribution Strategies
Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]
Five Must Have Web Design Trends for 2016
As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives. Regardless of what type of business you manage, the Internet provides a vast and valuable opportunity to attract new clients and stay in touch with existing […]
Impress Potential Investors: a Step-by-Step Guide
Meeting with potential investors requires crucial planning and preparation. You must be well-equipped with the knowledge that will entice investors and show off the value of your company. Impress your potential investor with information on growth potential, your business concept, and evidence of your customer connection. Make sure you know how you can close the […]
The Harmful Effects of Misleading Website Visitors and How to Avoid
While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business website may state something […]
How Affiliate Networks Can Build World-Class Reach and Reputation
On April 16, 2013, the affiliate marketing space had a major shakeup. The Google Affiliate Network (GAN) announced they would shut down, leaving advertisers and network members to pick up the pieces of what had become a $500M micro-economy. Some surmised Google dropped GAN because it felt commission based selling required too much negotiation and […]
The Best Techniques To Optimize Your AdWords Remarketing Campaign
Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]
How to Create and Run an Effective Real Estate Facebook Account
Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients. One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies may still be confused on how to best harness the power of social media sites […]
Protecting your Small Business Information
There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information. Owning a small business is no easy task, so why make things more difficult by risking your company’s security? At best, your website could get shut down […]
5 Pieces Of Digital Strategy To Steal From Your Competition
You know what they say, keep your friends close… and keep your enemies closer. This can be especially true in marketing. Don’t deny that you meticulously follow your competitors on Twitter, and monitor their products for even the slightest of changes. We all do this so we can stay one step ahead of them, and […]