"Business Tools" Posts

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A Closer Look at iBeacons


You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and […]

The Benefits of Hiring an Online Freelancer

Go For It

The simple reality of business is that you can’t be good at everything and there are always going to be some occasions where you will require help. Even though extra staff and outsourcing to large businesses certainly have their place; remote freelancing can be a fantastic way to get in touch with top talent, whether […]

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships […]

Top 5 Tips for Adapting a Relationship Marketing Model

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing […]

3 Free Video Marketing Tools You Can’t Live Without

Video Marketing

It still amazes me how many companies haven’t taken advantage of video when they are putting together social media marketing plans. Video marketing is an awesome way to connect with your audience, define the benefits of products, tell your side of a story if you have bad publicity, demonstrate the effectiveness of products, and create […]

Plugins That Turn Your WordPress Site Into a Marketing Powerhouse

WordPress Plugins

When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent of that customization is almost staggering. Versatile and often open sourced, plugins allow you to […]

Twitter Emerges as a Brand Marketing Tool

Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter. While Twitter has sometimes been dismissed as an inconsequential way to issue simple, short updates, the service has managed to emerge as a serious addition […]

Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic

As affiliates, many of us have accounts with multiple networks and independent programs. However, getting a quick snapshot of our daily clicks isn’t always the easiest task in the world and can be time consuming. Fortunately, with a slightly different approach to adding links to a website, we can give ourselves a one page overview […]

What Online Marketers Can Learn from CES 2012

The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a venue for gadget one-upmanship, but analyzing the product introductions can give us a sense of […]