"Case Studies" Posts

Comments Off on The Harmful Effects of Misleading Website Visitors and How to Avoid

The Harmful Effects of Misleading Website Visitors and How to Avoid

While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business website may state something […]

Comments Off on 3 Marketing Partnerships that Worked & Why

3 Marketing Partnerships that Worked & Why

3 Marketing Partnerships that Worked & Why

The marketing team at Burger King came up with a genius proposal in August—call a ceasefire with rival fast food chain McDonald’s and join forces to a create a burger that could possibly solve world peace. It was called the McWhopper and Burger King formally asked McDonald’s to help make them at select locations around […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on Understanding the New Legal Landscape for Marketers

Understanding the New Legal Landscape for Marketers

Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business, as well as maintain sound policy regarding treatment of customers. In particular, and especially in […]

Comments Off on Crowdfunding: Just for Kicks or Serious Business?

Crowdfunding: Just for Kicks or Serious Business?

The Internet, which has revolutionized so many aspects of business, is poised to do the same for the world of venture capital. Traditionally, independent entrepreneurs have not had an easy time of it when it comes to funding their ideas. Venture capital firms are too much of a reach and angel investors are growing more […]

Comments Off on Sears Bets the Store on the Internet: Can the Web Save a Brand?

Sears Bets the Store on the Internet: Can the Web Save a Brand?

Sears

For years, Sears has been a troubled company. Despite high awareness for its brand name due to its longevity, Sears and its sibling, Kmart, have been battered by Walmart, Target, and a host of other fierce competitors. Last year, Sears had a loss that exceeded $3 billion. Now Sears is digging in and making what […]

The 3 Habits of Successful Social Media Sellers

There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. If you’re going to be successful at anything in […]

What’s Amazon Really Up To?

As online marketers, we should be proud of Amazon.com’s exceptional success. More than anything else, this is a company that has proven from the very beginning that it is an online marketer through and through. It is now a fading memory that Amazon started as an online bookstore. At one point, it’s slogan was “earth’s […]

RFID Innovation In Japan A Harbinger Of Things To Come

Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among some of the more novel applications I referenced were a ski resort’s use of RFID tags in […]

The Impact Of Search

A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value. McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some 90 percent of online users rely on search engines (which begs the question, what are the other 10 […]