"Cause Marketing" Posts

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

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Doing Business That Matters


Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is simply explained as any marketing effort made for the purpose of social and charitable causes. It […]

Leveraging Virtual Goods for The Greater Social Good

Many people have been touched by the recent and ongoing tragedies following the 9.0 earthquake in Japan. Personally I have been shocked and saddened by the devastation with family members temporarily displaced due to the events and relatives in Japan impacted by the breakdown of transportation and communication there. While news of the Japan Earthquake, […]

Flattr Me, If You Have The Cash

Flattr, which bills itself as “social micropayments”, is starting to gain press coverage due to some recent “wins” by bloggers in the system. For those of you who haven’t heard about the service, readers pay $2 or more a month into the service, and when they see and click on a flattr button on a […]

Save the Boobies and Win an Ad Placement on ReveNews: 2010 Charity Auction for the Avon Walk for Breast Cancer

For over ten years Missy Ward, Affiliate Summit Co-Founder and ReveNews Co-Publisher, has been raising money to help in the fight against breast cancer. As part of those efforts for Affiliate Marketers Give Back was founded and for four straight years has put a team together to take part in the Avon Walk for Breast […]

Social Media and Microfinancing

The growing business use of social media may be just the beginning of a shift in the way worldwide commerce is conducted. By its very nature, social media encourages individuals to collaborate and help each other. Why shouldn’t this ability extend to assistance with business ventures? This is the principle behind microfinancing – a concept […]

Championing the Boobies: Missy Ward and Affiliate Marketers Give Back

I always say going on a long drive with someone tells you a lot about them. When you walk 60 miles with someone it reveals even more. Last year I was shanghaied into walking such a distance with Missy Ward, founder of Affiliate Marketers Give Back, during which she fractured her foot but still persevered. […]

Twelve-Year-Olds Like E-Commerce Too

Perhaps inspired by David Lewis’ Cross The Red Cross of Your List I had my own epiphany this weekend about fundraising which is part rant and perhaps part idea. As usual, my daughter brought home yet another fund raising endeavor from her school. Being a private school I often feel like it is an ongoing […]