"Consumer Technology" Posts

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Buying Zagat: Smart Move for Google

Google’s stunning acquisition of Motorola Mobility has barely cooled off, and now the search giant just announced it has acquired Zagat, the publisher renowned for its restaurant reviews. At one time, it would have been inconceivable to think an Internet/software company could acquire the likes of Motorola, the once mighty maker of all kinds of […]

RFID Innovation In Japan A Harbinger Of Things To Come

Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among some of the more novel applications I referenced were a ski resort’s use of RFID tags in […]

PayPal Mobilizes With Zong

Smartphones are finally paying off the promise of one-device connectivity and the mobile consumer has emerged. The next great mobility wave — paying on the go — is now upon us. In May, Google announced Google Wallet, a product that essentially turns a Droid into a mobile payment device. At the time it was the […]

With Skype Purchase, Microsoft is Buying A Lot More Than You Might Think

The recently announced plan by Microsoft to acquire Skype for over $8 billion demonstrates that the Ballmer-led software giant isn’t about to give up the game to Google. What does Google have to do with it? Quite a lot, actually. Consider the fact that Google has its own Web-based telecommunications service called Google Voice – […]

Comments Off on DEMO Spring 2011 Highlights: The Top 3 Consumer Focused Companies and the Best One-Liner

DEMO Spring 2011 Highlights: The Top 3 Consumer Focused Companies and the Best One-Liner

This year it was very appropriate to be at DEMO Spring 2011 in Palm Springs on the day after the Oscars.  Like a Colin Firth many a nervous startup founder came on stage to make their presentations. Perhaps it was the lights and the large audience. Or maybe it was the $1 million dollar prize. […]

Comments Off on DEMO Spring 2011 Highlights: Promising Companies Who Are Not Quite Ready for Prime-Time

DEMO Spring 2011 Highlights: Promising Companies Who Are Not Quite Ready for Prime-Time

One of the joys of DEMO is seeing technology trends emerge and evolve. This year there were several companies who had obviously invested a lot of resources and development time in the science behind their product but still managed to come off  as too specialized for wholesale adoption  by businesses or consumers. As part of […]

On The Verge: eBooks No Longer A Passing Fancy

With almost $1 billion in sales, eBooks are here to stay whether book lovers (of the physical kind) like it or not. Google’s announcement Monday that it’s now a viable eBook contender only adds to the overall sense that the channels for eBooks are growing. Of particular interest is the 15 million books secured through […]

A Different Approach: 4 Companies to Learn From

You are probably familiar with the adages “Why fix it if it isn’t broken” or “Why try to reinvent the wheel.”  While you don’t always have to reinvent or fix something that works it doesn’t mean you shouldn’t look for ways to try and make improvements.  If people would stop trying to improve things then […]

The Implications of a New Browser

There’s a new web browser in town called RockMelt. Despite its odd name, there’s nothing odd about who’s backing it – none other than Marc Andreessen, co-founder of Netscape (you remember Netscape, don’t you?) and now a principal in a venture capital firm. Andreessen and others have funded RockMelt to the tune of just under […]