"Couponing" Posts

WhaleShark Strikes Again, Snapping Up eConversions

WhaleShark Media expanded its international capacity this week with the announcement that it acquired eConversions, Ltd. Doing so gives WhaleShark two more coupon sites to add to the mix: VoucherCodes.co.uk and GutscheinCodes.de. eConversions was founded in 2004 by brothers Duncan and Max Jennings without outside investment. The United Kingdom’s largest coupon site, VoucherCodes appears to […]

WhaleShark Media Makes The Jump With Help From Google

After being rebuffed by Groupon last year, Google went on the hunt for other coupon-oriented companies that offered an alternative to Groupon. Along with launching its own daily deal service Google recently purchased Dealmap as the company gears up to compete with Groupon. Knowing the history then, it’s no surprise that earlier this week online […]

Twitter’s Changing Revenue Model Signals No More Free Rides

Once upon a time, all of the information on the Internet was free. So were a lot of other useful things, like Google, Facebook and Twitter. Those days are gone. True, information, apps, programs, and networks appear to be free, since you don’t actually pay to use them. But it seems as if everything that’s […]

Do Ads And eBooks Conflict?

One thing you have to say for Amazon – they’re not afraid of potentially risky innovations. When the company introduced its Kindle e-book reader in 2007 at a price point of $399, there were those who scoffed at the device and the price. Now, reports Joseph Galante of Bloomberg, the Kindle will generate almost $5.5 […]

Protecting Your Brand In Affiliate Marketing

The ability to control brand reputation in affiliate marketing is a concern shared by both new entrants and experienced advertisers in the industry.  To help brands strike a balance between embracing affiliate opportunities and ensuring those opportunities do not compromise or devalue their brand, I put together a set of simple pointers. Attract and Engage […]

Cashing Out: Week of March 20th-26th 2011 in Online Marketing News

  Deals industry revenue expected to reach $2.7 billion this year, study says Three years ago, you might have never heard of group buying or daily deals sites, but chances are you have by now, that is, unless you’ve been living under a rock. The surge in popularity of such sites has now been confirmed […]

Cashing Out: Week of March 13th – 19th 2011 in Online Marketing News

Kevin Rose Leaves Digg Maybe it was the missed $200 million sale, maybe it was the internal turmoil, maybe after nearly 7 years it was simply time for something new. Whatever the reason Kevin Rose has left Digg, the company he founded in 2004. Although Rose is quitting day to day involvement he will continue […]

All Grouped Out

I don’t know about you, but I’m Grouped Out from Groupon. Ever since Groupon came to my little city of Asheville, North Carolina (population 83,000), I’ve been bombarded not just with offers from Groupon, but by at least three other local Groupon look-alikes. It’s exhausting just trying to decide which deal to take advantage of. […]

Comments Off on Google Offers, If You Can’t Buy ’em, Beat ’em

Google Offers, If You Can’t Buy ’em, Beat ’em

I got an email from our editor asking me what I thought about Google Offers and if it is something I’d want to write about.  I initially thought that it was just another attempt for Google to try be social, something Google still hasn’t figured out it can’t do in a vacuum. But something about […]

News Brief: Announcing the Affiliate Summit 2011 Pinnacle Awards Winners

The winners of the Affiliate Summit Pinnacle Awards were presented on Tuesday, January 11, 2011 at Affiliate Summit West 2010. The awards took place at the Wynn Las Vegas. Affiliate of the Year Deals.Woot,  @woot Affiliate Manager of the Year Carolyn Kmet, Director of Affiliate Marketing, Groupon,  @catango Exceptional Merchant Zappos @zappos Affiliate Marketing Advocate […]