"Customer Relationship Management" Posts

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

5 Effective App Marketing and Distribution Strategies

Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]

Chen Amit
Comments Off on How Affiliate Networks Can Build World-Class Reach and Reputation

How Affiliate Networks Can Build World-Class Reach and Reputation

On April 16, 2013, the affiliate marketing space had a major shakeup. The Google Affiliate Network (GAN) announced they would shut down, leaving advertisers and network members to pick up the pieces of what had become a $500M micro-economy. Some surmised Google dropped GAN because it felt commission based selling required too much negotiation and […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on 7 Ways to Get a Better Idea of What Your Customer Wants

7 Ways to Get a Better Idea of What Your Customer Wants

Customer feedback is an essential element of any business’ progression, and for the corporation who pays little attention to what can be ever changing customer opinion there can be a slippery slope to failure that awaits ahead. Finding out what your customer wants needn’t be an overly tricky or expensive task, however. Here are seven […]

Comments Off on 5 Ways to Personalize your Customers’ Experience

5 Ways to Personalize your Customers’ Experience

data collection

Highly personalized customer experience is the future of business and more specifically, of top quality customer service. A large number of businesses are now going online-only and as more sales and marketing work is done digitally rather than in the real world, it is important that companies learn how to be effective in this area. The digital […]

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of […]

Comments Off on Doing Business That Matters

Doing Business That Matters

cause-marketing

Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is simply explained as any marketing effort made for the purpose of social and charitable causes. It […]

Top 5 ERP Systems for Improved Productivity

Companies that are ambitious and aspire to grow continuously need to ensure a proper coordination between various support functions like finance, marketing, human resource management, manufacturing, purchase, inventory management and others. Apart from a well coordinated operation, the laid out systems should make certain that necessary information is available to the decision makers in the […]

Comments Off on Marketing Tactics To Get Your Leads Back

Marketing Tactics To Get Your Leads Back

  Customer abandonment is a growing concern for e-commerce outlets. You’ve probably seen it yourself—someone fills up their cart with all manner of products, ostensibly going on a shopping spree, and then they leave your site, and you never see their IP address ever again. Some people would say optimize your conversion for better sales […]