"Events" Posts

Comments Off on SOBCon 2012 Preview: Emily Harris, Journalism Accelerator

SOBCon 2012 Preview: Emily Harris, Journalism Accelerator

Emily Harris

I think the core skills that have made journalists successful in the past will still be required five years from now. Those include curiosity, a premium value on facts, a willingness to actively dig until you have key information, a willingness to understand nuance, the presence to ask all sorts of questions and the ability to tell a compelling, true story. I think a number of other skills are now and will continue to be important, including the ability to think and tell stories in multiple media, and, particularly for the increasing number of independent journalists running their own websites, an understanding of and interest in the financial end of the news business.

Comments Off on SOBCon 2012 Preview: Rick Turoczy, Silicon Florist & Portland Incubator

SOBCon 2012 Preview: Rick Turoczy, Silicon Florist & Portland Incubator

Rick Turoczy

I love Portland. And I love the community here. But we’re not exactly good at self-promotion. I tend to call it our “aggressive humility.” So after a decade of working in the startup scene, I finally hit upon the idea to use my skills to help promote those who were not promoting themselves. That’s how Silicon Florist was born nearly five years ago. And it’s just been a series of happy accidents and random serendipity since then..

Day 1 of AM Days: Insights You Can Put to Work Today

Go For It

At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time. Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, highlighting why you should really spend more resources worrying about affiliate link landing pages than you […]

Top 10 Zaniest SXSW Session Titles and What They Really Should be About

SXSW Interactive is big. Spread out over multiple campuses, panel creators have been known to get creative with panel titles to attract attention and pull in people. For this year’s event, Editor-in-Chief Angel Djambazov will highlight his top ten panel titles, including what he thinks they mean as compared to what they really mean. #10: […]

Comments Off on SXSW Preview Day 5: Facebook, Personal Data, and Your Wallet

SXSW Preview Day 5: Facebook, Personal Data, and Your Wallet

Doc Searls

We’re more likely to buy something when it’s been recommended by someone we know. So with the incredible growth of Facebook, why hasn’t social-based commerce taken over the world? In the session Social Commerce: Not Yet Taking Off Like Farmville, you’ll gain a better understanding of what’s working and what’s not when it comes to social commerce.

SXSW Preview Day 4: Harnessing Crowds and Measuring ROI

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]

Comments Off on SXSW Preview Day 3: Your Data and Your Brain

SXSW Preview Day 3: Your Data and Your Brain

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]

Comments Off on SXSW Preview Day 2: A Case for Industry Evolution

SXSW Preview Day 2: A Case for Industry Evolution

The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).

SXSW Preview Day 1: Hit the Ground Running

SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.

What Online Marketers Can Learn from CES 2012

The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a venue for gadget one-upmanship, but analyzing the product introductions can give us a sense of […]