"Internet Marketing" Posts

Gift Marketing: How to Not Be Creepy

Gift-giving may be the next big thing in the marketing world. Different from coupons and promotions, gifts are given to potential customers or influencers to get their attention. They can serve a number of purposes, ranging from a thank-you to …

5 Obstacles to Successful Data Management in Your Marketing Campaign

Marketing campaigns run on information. The goal is to create messaging that reaches and influences a target audience, but if you don’t know who your audience is, how they’re consuming media, or what could influence them, you can’t do your …

Comments Off on Facebook: The Key to an Effective Social Strategy

Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience.

With that being said, …

Comments Off on Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world.

So as to not be outdone by a competitor, Android-producing companies …

Comments Off on 3 Ways Your Content Marketing Strategy Can Be Improved Today

3 Ways Your Content Marketing Strategy Can Be Improved Today

If you have plans for your business to find long-term success, you’ve likely already been working on a content marketing strategy for some time. With the amount of people using the Internet to do research, find information and make purchases, …

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

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The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some …

5 Effective App Marketing and Distribution Strategies

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Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people …

3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search Rankings

If you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of …

Comments Off on Thinking BEFORE you Tweet, and Other Tweet Writing Tips

Thinking BEFORE you Tweet, and Other Tweet Writing Tips

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You may think that you’ve got a great idea for a tweet, but did you honestly think it through? The problem with so many brands, both new and old, who are using Twitter marketing tactics is carrying over their personal …

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

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Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …