"Internet Strategy" Posts
4 Tips for Increasing Trust on Product Pages
So much effort is put into driving customers to product pages that it would be a shame to lose them after they arrive. A high bounce rate on a product page clearly indicates that something is wrong with your web design, user experience, or value offering. And in many cases, customers bounce because they don’t […]
Best Marketing Campaigns: What Offline Tells the Online Marketer
The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]
Five Must Have Web Design Trends for 2016
As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives. Regardless of what type of business you manage, the Internet provides a vast and valuable opportunity to attract new clients and stay in touch with existing […]
The Harmful Effects of Misleading Website Visitors and How to Avoid
While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business website may state something […]
Top 3 Startup Productized Business Strategies
Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate service. This model is commonly referred […]
The Best Techniques To Optimize Your AdWords Remarketing Campaign
Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]
Understanding the New Legal Landscape for Marketers
Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business, as well as maintain sound policy regarding treatment of customers. In particular, and especially in […]
How to Create and Run an Effective Real Estate Facebook Account
Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients. One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies may still be confused on how to best harness the power of social media sites […]
Protecting your Small Business Information
There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information. Owning a small business is no easy task, so why make things more difficult by risking your company’s security? At best, your website could get shut down […]
I Have to PAY for This?!? The Online Myth of ‘Free’
Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was there for free – as long as you paid your ISP every month. This was […]