"Internet Technology" Posts

SXSW Preview Day 1: Hit the Ground Running

SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.

The Social Media Revolution Was A Lie: Here’s What to do Next

Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.

Sneak Peek At Square’s Data Reveals The Challenges Of Payments Business

Micropayments, commerce, and conventional payment providers sometimes track me down on LinkedIn to discuss  innovation in payments. When I get a chance to chat in person, the best discussions come from the entrepreneurs who see opportunity in shaking up how payments are done or addressing under-served groups like the “unbanked” (those without an account at a bank […]

Comments Off on How Financial Firms Are Leveraging Mobile To Increase Market Share

How Financial Firms Are Leveraging Mobile To Increase Market Share

Banks have a problem. In fact, it’s the same issue tormenting most service-based businesses.  Increasingly, customers need help making complex decisions, and banks have the expertise to guide them. However, their target market does not habitually turn to them for advice. From managing finances during a divorce to applying for a small business loan, most of us don’t […]

Comments Off on PayPal Creates Universal Micropayments Or Just More Hype?

PayPal Creates Universal Micropayments Or Just More Hype?

There is no universal method of processing micropayments. Many providers are working on a solution including PayPal. Recently there was a lot of buzz across Twitter and the Internet about a new micropayments offering from PayPal due to announcements made at the PayPal X Developer conference. Two announcements that warrant further investigation are (1) PayPal […]

The Digital Tsunami

Look at the latest moves by Amazon, Apple, and USA TODAY, all reported in the past week. They have a commonality that suggests traditional communications are being swept away by a digital tsunami of historic proportions. Amazon is readying a web-based subscription service that will deliver content via a web browser or through new televisions […]

Pay-Per-Call Programs from the Trenches

Affiliate networks have all be jumping on the Pay-Per-Call bandwagon using RingRevenue’s pay-per-call tracking platform.  Currently I have seen programs for Commission Junction, Google Affiliate Network, LinkShare and ShareASale. What are the advantages of pay-per-call? The ability for companies to compensate partners for sales calls. The ability for consultative or high ticket purchase companies to […]

The New Must Have Accessory for Online Retailers? Recommendation Engines

These days, recommendation engines are so common on larger online retail sites that you might not give them a second thought. Amazon and eBay have long been using personalization technology to create a shopping experience that’s highly customized. The whole area of collaborative filtering, the behind-the-scenes technology used to drive customized recommendations, has advanced to […]

Despite Low Price Tag, $35 Laptop Still Inaccessible to Many

A $35 price point for a laptop generates a lot of buzz. The announcement of such a device ready to market in India, with its robust economy and a rapidly growing tech center, is a huge development. India already boasts some 81 million Internet users, but with a population of 1.1 billion that represents a […]

Predicting Google’s Next 3 Moves

Between the potential of Facebook Ads and the launch of Apple’s iAds, many are wondering what’s next for Google. Despite the rumors around Google Me and the potential of Google Android, it looks like the company’s very next move might not be into social or mobile advertising. Rather, the company might be looking at additional […]