"Lead-Gen Marketing" Posts

Is Your Lead Generation Strategy Optimized for Your Sales Team?

Most businesses understand the importance of lead generation, viewing it as one of the biggest controlling factors for a sales team’s success. However, all those leads won’t do your business much good if your sales team isn’t able to convert those leads into actual sales. Flaws in your sales team and sales strategy can contribute […]

5 Effective App Marketing and Distribution Strategies

Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on How to Drive Traffic and Leads with Microcontent

How to Drive Traffic and Leads with Microcontent

Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload. Essentially, microcontent is any published or public content that’s delivered in small bites. The primary goal is to capture the attention of your target audience as […]

Zoe-Lee Skelton
Comments Off on 5 Metrics Healthcare Marketers Must Track

5 Metrics Healthcare Marketers Must Track

Healthcare marketing is in a state of flux. Social media and content referrals now drive more enquiries than traditional advertising channels such as TV and magazines. How marketers use these channels to generate and track leads will mean the difference between successful and profitable marketing — or not being competitive enough in today’s changing landscape. […]

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of […]

Empower lead generation with 4 landing page testing tips

Landing page is believed to be the backbone of every website. Irrespective of how beautifully you’ve designed the inner pages for your site, paying special heed to the creation of the landing page is crucial. This is solely because landing page is the very first page that’ll be seen by your website visitors and making […]

Comments Off on 5 Web Optimization Tips for Improved Lead Generation

5 Web Optimization Tips for Improved Lead Generation

Websites have become necessary means of survival for small and medium sized enterprises. They are no longer mere means of web presence; they are strategies that give companies better exposure. An informative and beautiful website is a boon to your company, but for getting the most out of your website, you need to know how […]

Comments Off on Prove it or Lose it: Branding is Not Enough to Make the Sale

Prove it or Lose it: Branding is Not Enough to Make the Sale

“Well, we didn’t get nearly the number of leads we wanted to from our Facebook page this quarter, but at least we got some good branding out of it.” Sound familiar? Sound like an excuse? If you want to make social media sell for you, take action on this harsh truth: Branding is rarely executed […]

3 Things That Always Create Sales with Social Marketing

Businesses actually acquiring customers and selling their products and services using Facebook, blogs, YouTube, Twitter, and LinkedIn know something most of us don’t. The difference between wasting time by getting bogged-down in social media marketing tactics versus selling with it is knowing “what works.” As it turns out, the key to success still requires proven, traditional direct response marketing practices—not shiny new tools and techniques.