"Legal Issues" Posts

Comments Off on The Harmful Effects of Misleading Website Visitors and How to Avoid

The Harmful Effects of Misleading Website Visitors and How to Avoid

While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information. The innate problem with misleading statements is that they’re not always apparent. A personal or business website may state something […]

Comments Off on Understanding the New Legal Landscape for Marketers

Understanding the New Legal Landscape for Marketers

Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business, as well as maintain sound policy regarding treatment of customers. In particular, and especially in […]

Are Affiliate Managers and OPMs Responsible for Disclosure?

Earlier this year, the FTC updated its guidance regarding disclosure of advertising in blogs and on social media (See .com Disclosures: How to Make Effective Disclosures in Digital Advertising.) It got a little bit of attention, but mainly from attorneys and “the sky is falling” types. A few of us wrote about it, but not […]

Who Cares About Apple vs. Samsung? You Should

The sensationalists are calling Apple vs. Samsung “the patent trial of the century.” The trial, which began July 30 in Silicon Valley, is the result of a suit filed by Apple in April 2011, accusing Samsung of infringing on patents related to the iPhone and iPad. Samsung counter-sued, saying Apple infringed on its own patents. […]

SXSW Preview Day 4: Harnessing Crowds and Measuring ROI

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]

Comments Off on SXSW Preview Day 2: A Case for Industry Evolution

SXSW Preview Day 2: A Case for Industry Evolution

The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).

Cashing Out: Week of February 12th – 18th 2012 in Online Marketing News

Googorola deal gets green light in Europe and the US The proposed merger between Google and Motorola is moving full steam ahead, following the announcement this week that the deal has been approved by both the European Commission and the US Department of Justice (DOJ). The news that the deal had been approved in Europe […]

News Brief: Pennsylvania Delays Online Tax Compliance Until September

Pennsylvania’s Secretary of Revenue Dan Meuser issued an extension today for online businesses with a physical presence in the state to become compliant with licensing and sales tax collection. As we reported in December, the state originally requested compliance by February 1, 2012, but Meuser’s announcement indicated that businesses will now have until September 1, 2012.

Cashing Out: Week of January 15th – 21st 2012 in Online Marketing News

Plug pulled on SOPA, PIPA postponed Internet companies and users who opposed two bills aimed at stopping online piracy are celebrating two victories this week, with the January 20 withdrawal of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). ReveNews reported last week that scales were beginning to tip in the debate, but […]

Comments Off on Cashing Out: Week of December 18th – 26th 2011 in Online Marketing News

Cashing Out: Week of December 18th – 26th 2011 in Online Marketing News

SOPA battle continues over holidays As the House Judiciary Committee adjourned for the holidays December 23, a decision had not yet been reached on the controversial Stop Online Piracy Act (SOPA). The proposed legislation, supported by both Republicans and Democrats, and largely backed by big traditional media, has nonetheless garnered criticism from internet users and […]