"Media" Posts
Five Must Have Web Design Trends for 2016
As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives. Regardless of what type of business you manage, the Internet provides a vast and valuable opportunity to attract new clients and stay in touch with existing […]
The Best Techniques To Optimize Your AdWords Remarketing Campaign
Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]
Pique Your Customers’ Palates with These Website Strategies
Putting your best practices forward is imperative, especially when you work in a business with as much competition as the restaurant industry. Preparing divine food and offering impeccable service are parts of the process, but so is establishing a website that directly addresses the needs of your current and prospective customers. 1. Gear the website […]
10 Places to Get Informative and Objective News Online
If you want to stay up to date on the latest happenings in the world, you need to read or watch the news. We are now living in the information age and access to information is plentiful. Every major network will not only report on their broadcast but also through social media platforms and the […]
SXSW Preview Day 3: Your Data and Your Brain
Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll highlight a different day of panels at SXSW and provide an overview of the content. […]
Why Long-Form Writing Still Matters
This coming year is likely to be one of evolution. As services mature, policies change, and new ideas try to break through, we’re required to adapt. But one adaptation I’m hoping we resist is the wholesale adoption of short-form brevity at the expense of long-form revelation. What do I mean by that? Yes, I love my Twitter […]
Turning the Page on the Book Industry
There is no friend as loyal as a book. —Ernest Hemingway I love books. I love technology. And of late, I find myself asking more questions about the relationship between the two. While I have shelves groaning under the weight of books yet to be read, I also have a Kindle stuffed to the […]
Why Net Neutrality Is A Debate Worth Watching
The debate over net neutrality in the U.S. has become, like so many other things, a partisan brawl. In December 2010, after a year of wrangling, the FCC set forth rules concerning net neutrality. Three high-level rules were proposed: transparency, no blocking, and no unreasonable discrimination. Basically, “transparency†requires fixed and wireless network providers to […]
When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?
In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82 percent of iPad users from trial to paid users was cited as a win, beating […]
YouTube’s New Play for Video Streaming Dominance
Things continue to move at a blistering pace in the streamed video market. As I recently noted, Netflix is positioning itself to be a dominant player by acquiring original content like a new television series, “House of Cards,†which Netflix would arrange to distribute online before any other outlet carries it. Add to that the […]