"Micro-Content" Posts
How to Drive Traffic and Leads with Microcontent

Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload.
Essentially, microcontent is any published or public content that’s delivered in …
Guest Blogging – A Boon to The SEO Fraternity
When it comes to Guest Blogging, many people believe they know everything about the strategy. However, there are certain things overlooked by most bloggers while trying to get back links through guest blogging. With the upcoming Penguin 2.0 updates, there …
Why Long-Form Writing Still Matters
Virtual Goods Show Potential, Haven’t Yet Crossed The Chasm
With 350 million users playing social games on Zynga alone, and over 68 million social gamers in the U.S., the social gaming world looks to hold the potential for vast wealth. eMarketer expects the U.S. virtual goods market, which …
Post Paywall Hits Up iPad Users For More Dough But Does The Math Make Sense?
The bizarre attempt by the New York Post to boost iPad app sales both entertained and surprised me. It seems that someone at the Post believes it’s worth singling out iPad users and forcing them to subscribe via an app. …
Sneak Peek At Square’s Data Reveals The Challenges Of Payments Business
Micropayments, commerce, and conventional payment providers sometimes track me down on LinkedIn to discuss  innovation in payments. When I get a chance to chat in person, the best discussions come from the entrepreneurs who see opportunity in shaking up …