"Micro-Content" Posts
How to Drive Traffic and Leads with Microcontent
Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload.
Essentially, microcontent is any published or public content that’s delivered in …
Guest Blogging – A Boon to The SEO Fraternity
When it comes to Guest Blogging, many people believe they know everything about the strategy. However, there are certain things overlooked by most bloggers while trying to get back links through guest blogging. With the upcoming Penguin 2.0 updates, there …
Why Long-Form Writing Still Matters
Cashing Out: Week of December 4th – 10th 2011 in Online Marketing News
Twitter shakes things up with Brand Pages, self-serve ads
Twitter announced a major redesign December 8, and it seems the social network has seen fit to tweak nearly every area of its platform. Among the changes, some will affect users …
Virtual Goods Show Potential, Haven’t Yet Crossed The Chasm
With 350 million users playing social games on Zynga alone, and over 68 million social gamers in the U.S., the social gaming world looks to hold the potential for vast wealth. eMarketer expects the U.S. virtual goods market, which …
PayPal Mobilizes With Zong
Smartphones are finally paying off the promise of one-device connectivity and the mobile consumer has emerged. The next great mobility wave — paying on the go — is now upon us.
In May, Google announced Google Wallet, a product that …
Post Paywall Hits Up iPad Users For More Dough But Does The Math Make Sense?
The bizarre attempt by the New York Post to boost iPad app sales both entertained and surprised me. It seems that someone at the Post believes it’s worth singling out iPad users and forcing them to subscribe via an app. …
Google Wallet: Timely or Ahead of Its Time?
In January, I wrote about Google’s potential leg up in the NFC (Near Field Communications) space because of the company’s NFC-friendly Android operating system. Now Google has introduced a real product that leverages that technology. It’s called Google Wallet and …
Sneak Peek At Square’s Data Reveals The Challenges Of Payments Business
Micropayments, commerce, and conventional payment providers sometimes track me down on LinkedIn to discuss  innovation in payments. When I get a chance to chat in person, the best discussions come from the entrepreneurs who see opportunity in shaking up …
When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?
In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82 …